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Useful resources for applying Twitter for business value
Updated on 2009-07-21
Created on 2009-04-15
Category: Computers & Internet
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Four useful tools for social networkers
David reviews for online services that increase the productivity of active contributors to social media.
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100 Twitter Tools to Help You Achieve All Your Goals | Best Online Colleges
At its essence, Twitter is nothing more than an RSS feed. The tools are what make it so valuable. Online Best Colleges has come up with this great list of 100 Twitter tools that do everything from identify people you haven't tweeted in a long time to figure out how much time you waste on Twitter. And you can waste a LOT of time on Twitter!
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Nielsen: Twitter's growing really, really, really, really fast | The Social - CNET News
From February 2008 to February 2009, it clocked in at a whopping 1,382 percent growth rate.Twitter (which counts the 35-to-49 age demographic as its biggest, the statistics said) may be growing even faster than its numbers say. "PC Web usage of Twitter.com doesn't tell the whole story," the post by Nielsen Online's Michelle McGiboney read. "The ability to (use) Twitter via a mobile phone--whether through the mobile Web or via text messages--is a driving factor in the social network's success. In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site."
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The Social Customer Manifesto: Skittles Social Media Experiment
In a bold experiment in letting go, Skittles gives over its home page to a Twitter feed. The site also includes links to the brand's activities on Facebook and Flickr. "I don't know why everyone is talking about Skittles but they're gross!" says one Tweeter. Bloggers are debating like crazy as scores of new tweets come in by the minute.
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Twitter User Base Continues To Grow
According to Pew Research, 27% of bloggers use Twitter and 11% of Web-equipped US adults have used a microblog service. That second figure has nearly doubled in the past year. There is a high correlation between Twitter use and use of other Internet technologies. The median age of a Twitter user is 31. By comparison, the median age of a MySpace user is 27, while Facebook users median at 26 and LinkedIn users at 40.
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C Level Tweeters
Paul Dunay's list of C-level executives who use Twitter, including Richard Branson, George Colony, Tim O'Reilly and others. Still too many geeks and not enough mainstream brands here, but it's coming along.
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Brands that Tweet
Paul Dunay has links to some good reading on the question of whether brands should use Twitter, as well as a list of about 70 brands that do. Readers contribute several more.
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How to be a Twitter all-star
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After a while, as a Twitterer, you start to feel like you are friends with the people you follow and those who follow you
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Tweets like trivia questions and giveaways get great responses, especially impressive when that approach is more often than not frowned upon in the Twittersphere.
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Social networking for design professionals « sullivankreiss.com
Here's a nice roundup of Twitter-related services that can help you organize and filter conversations.
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@dunkindonuts joins @starbucks in the Twittersphere
Looks like a battle to the death (with two shots of amaretto, no froth in the milk)
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BusinessWeek Rounds Up Twitter Wannabes
Yammer is a microblogging service for enterprises that lets companies create private discussion groups. Blip.fm attaches music clips to short messages. Zannel attaches photos. Seesmic adds video-sharing. "Twitter co-founder Biz Stone expects the site's user base to grow 10 times its current size in the next 12 months."
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Twitter, Flickr, Facebook Make Blogs Look So 2004
Twitter's character limit puts everyone back on equal footing, says Paul Boutin.
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Web ushers in age of ambient intimacy
Clive Thompson has a terrific feature in the International Herald Tribune about social networks and "ambient intimacy", which is the phenomenon of sustaining relationships through casual awareness of what others are doing. Twitter and the Facebook News Feed are bringing new breadth to this concept, enabling people to glimpse others' lives through occasional insights into their everyday activities. This intimacy becomes addictive. People who initially reject the News Feed as too intrusive or the constant stream of Twitter chatter as too overwhelming often find themselves drawn in to the point that monitoring the stream becomes addictive. There are also downsides to this phenomenon, in particular the lack of privacy and control over one's own persona. The Internet was supposed to liberate people to reinvent themselves, but the arrival of tools that let anyone publish information about anyone else has actually done the opposite: it has given us less control over our own image.
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In essence, Facebook users didn't think they wanted constant, up-to-the-minute updates on what other people are doing. Yet when they experienced this sort of omnipresent knowledge, they found it intriguing and addictive.
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The phenomenon is quite different from what we normally think of as blogging, because a blog post is usually a written piece, sometimes quite long: a statement of opinion, a story, an analysis. But these new updates are something different. They're far shorter, far more frequent and less carefully considered.
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While I Talked, People Twittered - Pistachio
Laura Fitton invited me to post an item from my newsletter about speaking to an audience that was Twittering about my presentation. The article I posted kicked off an interesting round of discussion about the pros and cons of real-time feedback. Check out the comments.
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Tweet Grid
This service lets you create up to nine windows in a browser, each running a different Twitter query. It's an interesting approach to bringing order to the wonderful chaos that is the tweetsphere.
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