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Under the Influencers: The Relationship Between Social And Search 10/07/2009
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The study reveals that people who search and engage with social media, especially those exposed to a brand's influenced social media, are far more likely to search for lower-funnel terms than consumers who do not engage with social media. Furthermore, consumers exposed to a brand's influenced social media and paid search programs are 2.8 times more likely to search for that brand's products compared to users who only saw paid search.
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estimates a 50% lift in click-through rates across the board when consumers had been exposed to social media and paid search.
Men More Likely to Ditch Traditional Media for Digital
Men are more likely than women to say that the internet has replaced their need to read printed newspapers and magazines, and also are more likely to be willing to pay for a subscription to an online newspaper or for a service to watch online TV with limited ads, according to a US consumer trend study by TargetCast.
Facebook Activities Haunting Job Seekers - Careers
Social networking poses a serious threat to job seekers who have posted inappropriate information about themselves.
Everything I Need to Know About Marketing I Learned From Google
How Google's example can help you run an effective Web 2.0 business.
Four Out Five Americans Online Visit Social Networks
More than four in five U.S. online adults report using social media at least once a month...the most rapid growth occurred among consumers 35 and older.
8 in 10 Execs Fearful of SocNet Risks
Only 10% of US companies have trained their ppl. in social media; 40% still block access to soc med sites. http://3.ly/BeY
Public Relations Leads Social Media Engagement at Most Organizations
Among the key insights from the study are:
· When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
· Public relations leads marketing in the management and oversight of all social media communications channels within organizations.
· When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
· Marketing leads public relations in the management and oversight of bulk email communications and search engine optimization.
· Social networking, blogging and micro-blogging skills are the three most important social media communications skills for job candidates to have, according to public relations and marketing hiring decision makers.
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Among the key insights from the study are:
· When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
· Public relations leads marketing in the management and oversight of all social media communications channels within organizations.
· When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
· Marketing leads public relations in the management and oversight of bulk email communications and search engine optimization.
· Social networking, blogging and micro-blogging skills are the three most important social media communications skills for job candidates to have, according to public relations and marketing hiring decision makers.
SocNets Have Miniscule Effect on Brand Perception
Though many big brands are diving headfirst into social networks with hopes of enhancing their image, an overwhelming 96% of employed consumers say their opinion of a product brand does not change if that brand has no presence on a social networking site, according to a study from WorkPlace Media.
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ot change if that brand has no presence on a s
Social network ad spend expected to slow - iMedia Connection
eMarketer still estimates that marketers will spend $2.4 billion on advertising on social networks worldwide in 2009. This presents a still impressive 17 percent increase over 2008's social network ad spend
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