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Companies that delegate community engagement to their marketing and PR departments are setting themselves up for failure. They need to involve people at all levels of the organization. Unfortunately, the recipe-for-failure model appears to be the more popular one at the moment.

Tags: daily_reading, research, social_media on 2008-05-08 -All Annotations (0) -About

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Tags: ubiquitouscomputing, research on 2008-05-05 and saved by16 people -All Annotations (2) -About

more fromwww.internetworldstats.com

New research calls into question the importance of anonymous influencers, but further validates the fact that people like to turn to their freinds and peers for buying advice.

Tags: daily_reading, research, influence on 2008-04-09 -All Annotations (0) -About

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Universal McCann research finds that social media is a global phenomenon, with the tools and trends gathering steam overseas. China now has more personal bloggers than the U.S. by a wide margin, the agency said.

Tags: daily_reading, research on 2008-04-09 -All Annotations (0) -About

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It appears that the British are considerably more wired in than their colleagues across the pond. Online ad spending has a 15.3% market share in the UK, compared to about 10% in the U.S. And the Internet will soon be the #1 advertising medium in Britain.

Tags: daily_reading, advertising, research on 2008-04-09 -All Annotations (0) -About

more fromwww.reuters.com

Tags: case_study, research, social_networks on 2008-01-20 -All Annotations (0) -About

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Tags: daily_reading, facebook, research, social_networks on 2007-12-19 -All Annotations (0) -About

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Tags: readit, research on 2007-09-29 -All Annotations (0) -About

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