Skip to main content

Close
Get the best research tool on the web today,and free!
Connect with people with common interests!
Play Webslides

Paul Gillin's Bookmarks tagged research   View Popular

You are here: Diigo Home > Paul Gillin's Bookmarks

Expand All 1 - 8 of 8

Forrester: B-to-b marketers fail community marketing test

Companies that delegate community engagement to their marketing and PR departments are setting themselves up for failure. They need to involve people at all levels of the organization. Unfortunately, the recipe-for-failure model appears to be the more popular one at the moment.

Tags: daily_reading, research, social_media on 2008-05-08 -All Annotations (0) -About

more fromwww.btobonline.com

Study: 'Influencers' Possess Less Clout

New research calls into question the importance of anonymous influencers, but further validates the fact that people like to turn to their freinds and peers for buying advice.

Tags: daily_reading, research, influence on 2008-04-09 -All Annotations (0) -About

more frompublications.mediapost.com

U.S. Trails World In Social Media Growth

Universal McCann research finds that social media is a global phenomenon, with the tools and trends gathering steam overseas. China now has more personal bloggers than the U.S. by a wide margin, the agency said.

Tags: daily_reading, research on 2008-04-09 -All Annotations (0) -About

more frompublications.mediapost.com

UK online ad spend to overtake TV

It appears that the British are considerably more wired in than their colleagues across the pond. Online ad spending has a 15.3% market share in the UK, compared to about 10% in the U.S. And the Internet will soon be the #1 advertising medium in Britain.

Tags: daily_reading, advertising, research on 2008-04-09 -All Annotations (0) -About

more fromwww.reuters.com

2Expand

The New Focus Groups: Online Networks - WSJ.com

2Expand

On Facebook, Scholars Link Up With Data - New York Times

1 - 8 of 8
List 20 50 100

Notation: * = Private bookmark and comment| = Clipping [?] | = Public highlight [?]