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80% of Top Execs Plan to Increase Social Network Investments
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But 80% of respondents say their companies plan to invest more resources in social networking funding and staff in the next two years.
Special Offers Drive Engagement In Social Media 11/09/2009
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Of those who follow a brand on Twitter, for example, 44% said access to exclusive deals is the main reason. And on Facebook and MySpace, 37% cited special deals as the main reason they have "friended" a brand. The report points to companies such as Starbucks, which has amassed nearly 5 million fans and soared to the top of Facebook brand pages by offering coupons for free pastries and ice cream.
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Whole Foods, meanwhile, leads brands on Twitter with more than 1.5 million followers by promoting weekly specials and shopping tips. Razorfish identified customer service as the other key driver of consumer interaction in social media, with 33% friending a brand on Facebook and MySpace for that purpose, and 24% on Twitter. Companies such as Comcast, Zappos and Virgin have all gotten high marks for using the latter as a customer relations management (CRM) tool.
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E-Marketing To Near $55 Bill By 2014
Overall, interactive marketing will near $55 billion by 2014, but some industries -- like consumer goods, automotive, and media and entertainment -- will grow interactive investment faster than others.
This year's forecast includes a B2B category that consists of business services -- like accounting firms, consultancies, and agencies, as well as the business trade elements of all other industries, like marketing between a manufacturer and resellers. This category will stay at about 9% of the overall interactive pie over the next five years, growing from $2.3 billion today to $4.8 billion in 2014 as B2B marketers adopt emerging media and improve the sophistication of existing efforts.
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This year's forecast includes a B2B category that consists of business services -- like accounting firms, consultancies, and agencies, as well as the business trade elements of all other industries, like marketing between a manufacturer and resellers. This category will stay at about 9% of the overall interactive pie over the next five years, growing from $2.3 billion today to $4.8 billion in 2014 as B2B marketers adopt emerging media and improve the sophistication of existing efforts.
Under the Influencers: The Relationship Between Social And Search 10/07/2009
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The study reveals that people who search and engage with social media, especially those exposed to a brand's influenced social media, are far more likely to search for lower-funnel terms than consumers who do not engage with social media. Furthermore, consumers exposed to a brand's influenced social media and paid search programs are 2.8 times more likely to search for that brand's products compared to users who only saw paid search.
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estimates a 50% lift in click-through rates across the board when consumers had been exposed to social media and paid search.
Men More Likely to Ditch Traditional Media for Digital
Men are more likely than women to say that the internet has replaced their need to read printed newspapers and magazines, and also are more likely to be willing to pay for a subscription to an online newspaper or for a service to watch online TV with limited ads, according to a US consumer trend study by TargetCast.
Facebook Activities Haunting Job Seekers - Careers
Social networking poses a serious threat to job seekers who have posted inappropriate information about themselves.
Everything I Need to Know About Marketing I Learned From Google
How Google's example can help you run an effective Web 2.0 business.
Four Out Five Americans Online Visit Social Networks
More than four in five U.S. online adults report using social media at least once a month...the most rapid growth occurred among consumers 35 and older.
8 in 10 Execs Fearful of SocNet Risks
Only 10% of US companies have trained their ppl. in social media; 40% still block access to soc med sites. http://3.ly/BeY
Public Relations Leads Social Media Engagement at Most Organizations
Among the key insights from the study are:
· When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
· Public relations leads marketing in the management and oversight of all social media communications channels within organizations.
· When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
· Marketing leads public relations in the management and oversight of bulk email communications and search engine optimization.
· Social networking, blogging and micro-blogging skills are the three most important social media communications skills for job candidates to have, according to public relations and marketing hiring decision makers.
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Among the key insights from the study are:
· When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
· Public relations leads marketing in the management and oversight of all social media communications channels within organizations.
· When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
· Marketing leads public relations in the management and oversight of bulk email communications and search engine optimization.
· Social networking, blogging and micro-blogging skills are the three most important social media communications skills for job candidates to have, according to public relations and marketing hiring decision makers.
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