Active reach in what Nielsen defines as "member communities" now
exceeds e-mail participation by 67 percent to 65 percent. What's
more, the reach of social networking and blogging venues is growing
at twice the rate of other large drivers of Internet use such as
portals, e-mail and search.
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Social network ad spend expected to slow - iMedia Connection
eMarketer still estimates that marketers will spend $2.4 billion on advertising on social networks worldwide in 2009. This presents a still impressive 17 percent increase over 2008's social network ad spend
more fromwww.imediaconnection.com
Nielsen: Twitter's growing really, really, really, really fast | The Social - CNET News
From February 2008 to February 2009, it clocked in at a whopping 1,382 percent growth rate.Twitter (which counts the 35-to-49 age demographic as its biggest, the statistics said) may be growing even faster than its numbers say. "PC Web usage of Twitter.com doesn't tell the whole story," the post by Nielsen Online's Michelle McGiboney read. "The ability to (use) Twitter via a mobile phone--whether through the mobile Web or via text messages--is a driving factor in the social network's success. In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site."
in list: Twitter
more fromnews.cnet.com
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Nielsen: Social Networking Overtakes E-mail in Popularity
Active reach in what Nielsen defines as "member communities" now exceeds e-mail participation by 67 percent to 65 percent. What's more, the reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search.
more fromwww.mediaweek.com
Social Networks Drive Video Views
The most common way that viewers find videos is direct navigation to a video site. About 45% of all video views were from by consumers who started at YouTube. A survey by TubeMogul found that social networks have a bigger influence on video usage than search engines, accounting for about 80% of all visitors.
more fromwww.mediapost.com
Twitter User Base Continues To Grow
According to Pew Research, 27% of bloggers use Twitter and 11% of Web-equipped US adults have used a microblog service. That second figure has nearly doubled in the past year. There is a high correlation between Twitter use and use of other Internet technologies. The median age of a Twitter user is 31. By comparison, the median age of a MySpace user is 27, while Facebook users median at 26 and LinkedIn users at 40.
in list: Twitter
more fromwww.mediapost.com
Social Media Wins In Marketers' '09 Plans
A survey of 196 subscribers to a content marketing newsletter (all right, it's clearly a biased sample) finds that social media and content marketing will be the big winners in the advertising recession this year. "More than half--56%--of marketing and publishing decision-makers plan to increase their content marketing spending next year." Only 13% plan to decrease it.
in list: Social Media Research
more fromwww.mediapost.com
C Level Tweeters
Paul Dunay's list of C-level executives who use Twitter, including Richard Branson, George Colony, Tim O'Reilly and others. Still too many geeks and not enough mainstream brands here, but it's coming along.
in list: Twitter
more frombuzzmarketingfortech.blogspot.com
Brands that Tweet
Paul Dunay has links to some good reading on the question of whether brands should use Twitter, as well as a list of about 70 brands that do. Readers contribute several more.
in list: Twitter
more frombuzzmarketingfortech.blogspot.com
'Digital Influencers' Get Info from Magazines, TV First
A new study study by advertising firm MS&L's influencer-marketing unit reveals that some 84% of digital influencers go online to find out more about something only after first reading about it in magazines and newspapers or hearing about it on TV or the radio. This is startling news. What's even more startling is that the Ad Age story says nothing more about this finding, instead concentrating the rest of the story on Web behavior.
more fromadage.com
Taxes Less Scary Than Search Campaigns
73% of small business owners said they would rather take a stab at filing their taxes than set up a search marketing plan. Big fears: complexity and click fraud.
more fromwww.mediapost.com
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MediaPost Publications - Study Finds Online, Trade Shows Dominate B-to-B Spending - 12/03/2008
B-to-B marketers are now spending 47% of their budgets on online tactics, with event and search marketing providing the best performance.
more fromwww.mediapost.com
Not ye olde banners
The Economist boldly predicts that online advertising will fare much better in this recession than in the last one. One reason is that the ad landscape prior to 2001 was mostly banners, while today's ad programs are more sophisticated. Another is that online advertising is erasing distinctions “above the line” (branding) and “below the line" (incentives & offers) spending. Finally, user traffic is moving to social media sites, which have low ad rates. This could present an opportunity for marketers, at least in the short term.
more fromwww.economist.com
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Online Retailers Tightening Belts
Quoting from this rather depressing story:
more fromadage.com
Marketing Executives Networking Group Survey Finds Social Media Practices Still in Infancy Stages
A survey last month and found that 67% of respondents consider themselves beginners at using social media for marketing purposes. Additionally, more than 87% of respondents are not regularly measuring the ROI of their social media marketing efforts. “
more fromwww.mengonline.com
Interactive Ad Spending Will Top Out in 2009: Report
Looks like a rough year ahead for ad spending of all kinds. Print and broadcast will take the biggest hit, but even most categories of online ad spending will stay flat or fall, according to Borrell
more fromwww.mediapost.com
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Online Reviewers Driven Mostly by Altruism, CMOs Need Not Fear WOM - MarketingVOX
in list: Social Media Research
more fromwww.marketingvox.com
Study: 58% Aren't Familiar With Social Networking
More than half the people surveyed by Synovate said they don't know what social networking is. Perhaps more interesting that a third said they're getting tired of the networks they belong to.
Synovate says it "spoke to" more than 13,000 people globally (we doubt that; this was probably an online survey). While the results aren't statistically valid, there are some interesting international comparisons. The Dutch and Canadians are more active social network users, although the Canadians are losting interest faster. They prefer MySpace to Facebook. The Japanese are losing interest the fastest.
in list: Social Media Research
more fromwww.mediapost.com
Reaching Baby Boomers Online
Rich Newman debunks the myth that baby boomers don't use social networks. While it may be true that they don't use Facebook, he says, they're just as active online as people 30 years younger than them. It's just that they go places that researchers don't measure.
in list: Social Media Research
more fromwww.mediapost.com
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