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65% of B2B marketers use blogs for content marketing purposes, trailing articles (79%) and social media (74%) as the most widely used tactic, but representing a 27% increase from 51% of respondents in 2010
Podcast, includes printed excerpts s
Extended profile of David Sifry and Technorati
"HubSpot's Inbound Internet Marketing Blog "
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More than 27,000 email and RSS subscribers, and counting
�������¢����?�������¢ A subscriber count that has increased by approximately 1,000 per month for the past 6 months -
Ranking on page 1 of Google for a number of HubSpot�������¢����?����?s targeted keywords, such as inbound marketing, Internet marketing, Internet marketing software, inbound marketing software, etc.
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In August 09 Rally began using twitter to promote the work of other bloggers 5 times as often as their own - and began liberally adding people to their blog roll. Industry players, analysts, and up and coming bloggers were their key engagement targets targets. After only few months using this tactic, Rally saw a visible uptake in Retweets, comments and links that were coming in, often from the very people who's work they actively promoted.
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he Agile Blog proved to be a valuable source for lead generation, producing leads at an attributable rate of 892 per year.
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we decided to create an
overall social media strategy in which the blog really
served as the starting point and central location -
we decided to blog
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- In 2009 won the Web Marketing Association 2009 Award for "Blog Standard of Excellence."
- In 2009 was a finalist for "Blog of the Year" at the STEVIE's for Women in Business. In 2006 the blog won this category.
- In 2008 was Named Finalist in the CODiE Awards for "Best Corporate Blog."
- In 2006 won the ClickZ Marketing Excellence Awards 200 for "Best Business/Marketing Blog."
A decade ago, I started Joel on Software, a blog that put my company on the map. But as the business matures, I've come to realize that blogging is holding me back.
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To really work, Sierra observed, an entrepreneur's blog has to be about something bigger than his or her company and his or her product. This sounds simple, but it isn't. It takes real discipline to not talk about yourself and your company. Blogging as a medium seems so personal, and often it is. But when you're using a blog to promote a business, that blog can't be about you, Sierra said. It has to be about your readers, who will, it's hoped, become your customers. It has to be about making them awesome.
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The truth is, as much as I've enjoyed it, blogging has become increasingly impossible to do the way I want to as Fog Creek has become a larger company. We now have 32 employees and at least six substantial product lines. We have so many customers that I can't always write freely without inadvertently insulting one of them. And my daily duties now take so much time that it has become a major effort to post something thoughtful even once or twice a month.
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