Home
Paul Gillin's Library tagged → View Popular
C Level Tweeters
Paul Dunay's list of C-level executives who use Twitter, including Richard Branson, George Colony, Tim O'Reilly and others. Still too many geeks and not enough mainstream brands here, but it's coming along.
Brands that Tweet
Paul Dunay has links to some good reading on the question of whether brands should use Twitter, as well as a list of about 70 brands that do. Readers contribute several more.
Forrester: Consumers Don't Trust Corporate Blogs
Back in October, I looked at the 20 major corporate blogs to see what they were saying about the Wall Street meltdown and saw that they were nearly silent on the matter. Corporate America still just doesn't get social media.
Not surprisingly, Forrester finds that corporate blogs lack credibility. Josh Bernoff discusses the research and the implications. Quoting:
-
According to a new Forrester Research report, only 16% of people surveyed say they trust corporate blogs. That makes them the lowest-rated source of reliable information among 18 categories Forrester asked about including Web portals, print newspapers, radio and personal blogs.
-
Instead, companies should shift the focus back to consumers. That means using a blog to address customers' problems, foster an online community, involve employees outside of corporate communications, and provide an authentic voice to discuss internal company tidbits and to respond to critics.
- 1 more annotations...
Intel Social Media Guidelines
This set of Intel guidelines for social media usage could serve as a manual for any company that wants to get the most out of new media channels. It's a quick, soup-to-nuts guide to best practices.
Blogging and Blogger relations at SAP
-
Last week at BlogWorld Expo
in Las Vegas I met up with Mike Prosceno, VP of Marketplace
Communications at SAP. SAP has an unusually progressive
approach to working with the blogosphere. Not only does the company use blogs for internal and external communications, but it has embraced bloggers as important influencers, treating them in much the same way it treats mainstream media. Listen to an illuminating 11-minute interview with the guy who heads up SAP's blogger relations program.
- pgillin on 2007-11-13
Sponsored Links
Top Contributors
Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »
Join Diigo