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www.courier-journal.com | Printer-friendly article page
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The Courier-Journal, specifically, you need to know this: The Courier-Journal now reaches 85 percent of the adults in its core market every week with one of its products, and it reaches those people an average of 5.6 times each week.
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That's the most market penetration we've ever had — up a full five percentage points in the past two years.
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The Courier-Journal , which operates the dominant local Web site, is well positioned for that turn of events.
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The Courier-Journal's latest research shows that the printed newspaper reaches 74 percent of the 18-34 year-olds in our market every week.
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The Courier-Journal's news staff numbers 180. By comparison, to my knowledge, the number of professional journalists employed by Internet-only news organizations in the Louisville market is — zero.
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per Bowl's TV reach was only 41.5 percent of the adult population. By comparison, The Courier-Journal reaches 62 percent of the adults in its market every Sunday!
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Do. Not. Call. This federal legislation enacted in 2003 shut down overnight the newspaper industry's No. 1 subscriber acquisition tool, and the only acquisition method that is economically efficient.
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The Courier-Journal actually does much better than that with 75 percent retention.
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hen the flight attendant tells you to turn off your electronic devices, you can turn this product on, opening page after page without worrying about interfering with the plane's radar.
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The Courier-Journal will publish my obituary and yours, but not its own.
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Birth of a Newspaper in an Age of Print Decline - NAM
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“If my newspaper can earn a small profit to support my employees, I will consider that as a success.”
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Salon.com News | Spare change for news
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Voice of San Diego asks readers, or "members," to donate. To date, 800 members have each made a donation to the site of $1,000 or less. The balance comes from philanthropists, including Woolley himself, and foundations.
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"When you step into our newsroom, the one thing you're doing is public service journalism," he says. "We measure our success solely in the impact and the quality of our stories. We don't measure our success in hits."
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MinnPost has about 1,350 members, paying from $10 to $20,000 for the privilege, although anyone can still read their stories for free. "My view is that unless readers begin to pay a substantial portion of the cost of public affairs journalism," Kramer declares, "there will be a dramatic reduction in the amount of public affairs journalism being created."
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"I am so happy to not be at the newspaper," he says. "We're growing, there is freedom, we're all involved in a product that we really want to make as good as possible. Everybody has a certain amount of optimism that this can be something great."
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"I don't think that if the New York Times or the Boston Globe went nonprofit tomorrow they could sustain the size newsroom that the old model did," he says. "I don't think that the nonprofit model will get you there. I think it can create a lot of small success stories, but there is no way our model will support hundreds of journalists. It's just not going to happen."
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Spare change for news | Salon News
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, Voice of San Diego asks readers, or "members," to donate. To date, 800 members have each made a donation to the site of $1,000 or less. The balance comes from philanthropists, including Woolley himself, and foundations.
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How to Use LinkedIn | BNET
Tags: linkedin on 2009-04-12 and saved by 5 people -All Annotations (4) -About
in list: LinkedIn
more fromwww.bnet.com
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Are you seeking to connect mainly with others in
your field and industry? Then a simple, explanatory headline like “Senior
Project Manager at McDonnell-Douglas” is best. Are you seeking to
branch out into other areas? “Leader of High-Performing Aeronautical
Engineering Projects” alerts others quickly to the value you would
bring to an organization. -
listing “non-jobs” you’ve done, like chairing a
conference or leading a panel. “People shouldn’t just think
of this as a resume tool,” he says. “It can be a way to show
color and breadth.” -
Anything that even begins to stray from the truth. Unlike even a resume,
your profile will be seen by a lot of eyes. Did you really lead that project,
or did you lead it along with several others? -
“If
you receive an invite on LinkedIn, ask yourself if you would take a call from
this person on a busy Monday morning.”
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LinkedIn PR | Top 10 Ways to Become a Subject Matter Expert
Tags: linkedin on 2009-04-12 and saved by 2 people -All Annotations (9) -About
in list: LinkedIn
more frombarbararozgonyi-wiredprworks.com
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After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online such as your blog, ezine or forum.
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Present your profile to match the audience you want to target with benefits or accomplishments that highlight your expertise to draw them in
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The LinkedIn Blog » Blog Archive LinkedIn Groups learns to share «
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Starting today, you should be able to share that group with select connections in your group from the Group Profile page
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Conversation Agent: Revisiting LinkedIn
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You can see who checked your profile - on the right sidebar in your home page, you will see a box titled "who has viewed my profile?" I've had a couple of surprises there, too. Maybe you came up in a keyword search for someone who is looking for talent in a specific area.
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Elements of a Good LinkedIn Recommendation | chrisbrogan.com
Tags: linkedin on 2009-04-12 and saved by 4 people -All Annotations (2) -About
in list: LinkedIn
more fromwww.chrisbrogan.com
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I talked with some folks on Twitter about this process and they were surprised to see that I had over 100 recommendations. They asked how I got them, and I responded with my secret: I asked for them.
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Use the recommendation system within LinkedIn to send the recommendation request. If you email it to someone, it’s another chance to NOT get it filled out.
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How to Get the Most Out of LinkedIn
Tags: linkedin on 2009-04-12 and saved by 28 people -All Annotations (4) -About
in list: LinkedIn
more frommashable.com
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Quick Lookup - Look up who you are having that next business meeting with. You’ll be able to break the ice right away.
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Conversation Agent: Business Uses for LinkedIn
Tags: linkedin on 2009-04-12 and saved by 2 people -All Annotations (4) -About
in list: LinkedIn
more fromwww.conversationagent.com
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pay special attention to the summary. This is an opportunity to relate what kind of problems you solve with your business. Craft an approachable and concise description. You will have the opportunity to be more specific in the specialty area
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Look for opportunities to demonstrate how you think and what you know by contributing to answering questions posed by other professionals.
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You may earn and give a "best answer" score when you answer or ask a question. By and large members are very helpful and provide extensive responses and resources.
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LinkedIn Polls - they can be set up to reach certain segments, let members answer only specific questions, and show results by profile-based criteria.
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Why LinkedIn is the One Social Network I Couldn't Work Without - Search Engine Guide Blog
Tags: linkedin on 2009-04-12 -All Annotations (3) -About
in list: LinkedIn
more fromwww.searchengineguide.com
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1st degree means you know them personally, 2nd degree means you know someone who knows them, 3rd degree means they're a friend of a friend of a friend...and so on.)
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1st degree means you know them personally, 2nd degree means you know someone who knows them, 3rd degree means they're a friend of a friend of a friend...and so on.)
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It's a bit like asking your friend to pass a note to another friend two aisles over in study hall when you're in junior high.
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Bail out journalism - Los Angeles Times
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only lasted this long because as a freelancer -- with no benefits and minimal pay -- I'm just too cheap to be worth firing.
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Interview With NHL Director of Corporate Communications Mike DiLorenzo | NHL Digest- Hockey News and Equipment Reviews
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approximately 50% of our fans are “displaced
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personally believe that New Media outlets first must establish their credibility
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I actively use Twitter to post NHL news and engage with fan
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The New York Times on the Precipice | vanityfair.com
Tags: no_tag on 2009-04-07 and saved by 11 people -All Annotations (99) -About
more fromwww.vanityfair.com
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The Sulzbergers embody one of the newsroom’s most cherished myths: Journalism sells. Arthur says as much at every opportunity, and clearly believes this to his core. It encapsulates his understanding of his inheritance and of himself. But as a general principle, it simply isn’t true. Rather: Advertising sells, journalism costs.
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For what it’s worth, he is a Star Trek fan.
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personality of “a twenty-four-year-old geek
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He is drawn to feats of personal daring, and is an avid rock climber, a vestige of his enthusiasm for Outward Bound.
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Yet, understanding what his famous name meant, and who his distant father actually was in the world, he packed up his things and moved himself the half-mile to his father’s home on Fifth Avenue,
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People liked Arthur everywhere he went, and he worked at being liked.
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He has no rays”—rays, as in the lines cartoonists draw around a character to suggest radiance, or power. In the comics trade these lines are called “emanata.” The emanata deficit is a standard insider lament about Arthur, although most Times people need a few more words to make the point.
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He comes off as a lightweight, as someone slightly out of his depth, whose dogged sincerity elicits not admiration so much as pity
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ing more than a billion dollars to buy The Boston Globe and the International Herald Tribune. These purchases appear to have been historically mis-timed, rather like sinking your life savings into hot-air balloons long after the first excited reports from Kitty Hawk
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The Times still lacks a presence in television
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he passed up (along with a lot of other people) early opportunities to invest in the great search engines, such as Google, which today is sucking ad revenue from the paper while at the same time giving away its content
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He is, or was, big on managerial gimmickry
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Times veterans remember with pained expressions the “bonding games” Arthur forced them to play at company retreats in the late 1990s, and the time and effort he demanded they lavish on crafting “mission statements” for the newspaper and the company. “
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Where Arthur senior had been seen as stolid and serious, Arthur junior appeared callow. One of those involved in the Miller episode describes Arthur’s behavior throughout as “childish.” Another word you hear is “goofy
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Arthur was talking about the impact of the Internet on newspapers earlier than anyone else in our industry, and the records show that. So you have this strange kind of thing where you have the vision and you have insight, but you don’t get the business side of it right—but literally, without exception, no one has.
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He has long protected the newsroom from predatory managers with their bean-counting priorities, and today he represents its best hope, reporters and editors would like to believe, of weathering the crisis without the soul-killing budget cuts that turn great newspapers into little more than supermarket circulars. The same people who roll their eyes when they hear him wax nostalgic about his years in the newsroom pray for him daily, because, like them, he completely buys the myth: Journalism sells.
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When Arthur became chairman of the Times Company, in 1997, he dragged his top people to retreats in leafy locations, there to learn better cooperation and to think big thoughts. He was less worried about adapting the Times to a new era than about making his company and newsroom a happier place to work. The underlying assumption was that there was nothing ahead but smooth seas. Many of the newsroom’s hard-bitten veterans found these events revealing.
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because at the core Arthur and the Times remain wedded to an archaic model of journalism.
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When the motion-picture camera was invented, many early filmmakers simply recorded stage plays, as if the camera’s value was just to preserve the theatrical performance and enlarge its audience.
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But the true pioneers realized that the camera was more revolutionary than that. It freed them from the confines of a theater
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agnostics are people who don’t—who aren’t sure what they believe in
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there is no such thing as being platform agnostic
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The Sulzbergers are journalists at their core, not businessmen.”
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It has a smaller staff, and a clearly specialized arena with deep importance and broad appeal—business and finance. It has clearly dominated coverage of the ongoing economic crisis, with perceptive stories that are more knowingly reported, more analytical, and consistently better written. Online, the Journal’s editorial matter is largely password-protected, which means its readers are already paying for content, and it has been steadily improving its coverage of culture, sports, and lifestyle, and in its weekend edition featuring original essays by acclaimed writers and thinkers. And while the Times is busy throwing assets overboard to stay afloat, the Journal is attached to Murdoch’s international empire, News Corp. Arthur aspires to be the patron saint of journalism, but the smart money may be on the pirate.
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Journalism.org- The State of the News Media 2009
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People are relying more heavily — both during peak moments and in general — on platforms that can deliver news when audiences want it rather than at appointed times, a sign of a growing “on demand” news culture.
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Overseas, all three networks had, by the end of 2008, eliminated the posting of full-time reporters in Iraq.
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Only the newsrooms of the three major cable channels were on a pace to increase their investment in newsgathering, at an average of 7%. CNN established one-person bureaus in 10 cities and announced the creation of a wire service. Fox News, at No. 2 in spending, was projected to have the biggest boost in budget, up 17%.
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Over the past decade, the share of Internet advertising derived from local businesses has doubled, by some estimates to 40%, but most of those ads (57% in 2007) are now going to national Internet-only sites like Google and Yahoo, not to local news organizations.
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Mobile technology has also taken a leap, raising the prospect of millions of Americans getting their news from their smartphones. With 40 million active users of the mobile Web, advertisers spent $1.3 billion to reach them in 2008, up 59% from a year earlier. News organizations are scrambling to establish beachheads in this new land, but old questions of revenue persist. Will the tiny banner ads pay enough to finance the effort?
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How I found a Job Using Social Networks | David Gallant
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I previously thought Twitter was a waste of time, because it offered one of Facebook’s many services. I quickly became Twitter friends with many of Boston’s SEO/ Web 2.0 folk in order to follow new trends and discover new services. I saw a “retweet,” or re-post another tweeter about a job opening and I began to investigate.
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My blog and Twitter account proved that my lifestyle was aligned similarly with that of the agency looking to hire me, and that I would provide skills that they were looking to acquire.
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Be social. I often measure people in what they ‘bring to the table’
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Connecting through Twitter also offers very easy access to upper level management and the proper people to communicate with when trying to forge a bond with a company.
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It is also very easy to see who these same elite people are conversing with, and conversations can easily be hijacked to tailor to your own purposes.
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It is 100% true that you will be searched before your interview, so a strong web presence is important
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Upon contact with one potential employee, I was Googled and friended on LinkedIn within minutes of me sending him an email resume.
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Looking back on mistakes I made, my largest waste of energy was with the job-find websites. They are flooded with applicants at the first stages of a job search really begin to create high hopes.
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Garfield: 'Chaos Scenario' Has Arrived for Media, Marketing - Advertising Age - News
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Future May Be Brighter, but It's Apocalypse Now
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Bernstein Research predicts a 20% to 30% drop in 2009 TV station ad revenue.
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According to Nielsen Media Research, in the last reporting period, CBS's prime-time audience was down 2.9%. ABC was down 9.7%, Fox was down 17.5% and NBC was down 14.3%
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Zucker keeps the lights on only because mass marketers, desperate for access to even the Incredible Shrinking Mass Audience, have continued to pay more and more for less and less.
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The average price of reaching 1,000 households with a 30-second spot in prime time, according to Media Dynamics, has jumped from $8.28 in 1986 to $22.65 in 2008 -- but effectively more like $32, because between 150 and 200 of those 1000 households use DVRs to skip past the ads.
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NBC: the cable channel.
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CBS, where fourth-quarter profit was down 54%, Les Moonves has publicly speculated about a similar move "five or 10 years away."
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"People are saying, 'All I need is broadband. I don't need video.'"
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"Today the average 14-year-old can create a global television network with applications that are built into her laptop. So from a very strict Econ 101 basis, you have the ability to create virtually unlimited supply against what has been historically relatively stable demand."
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Lindsay Olson | Archivo » How One Marketing Pro Landed a Job on Twitter
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immediately started searching and following recruiters (including you!) and Pro’s in PR. One of the people I followed was @PRsarahevans. One day she posted an all-call tweet for any PR job openings. I swear I checked Twitter on my iPhone about 1,000,000 times that day and sure enough, there it was:
“PRsarahevans: Looking 4 a PR job? AE position open in award winning PR agency in Miami (1-2 yrs exp, agency background a +) #EntryPR CONTACT @alecjr.”I immediately followed @alecjr sent him a DM (direct message) asking for his email address so I could send him my resume. I was in contact with him throughout the next week, scheduled an interview and… got the job!
Notation: * = Private bookmark and comment|… = Clipping [?] | … = Public highlight [?]
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