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Of no less importance is the fact that each user will have more control over what they want to show the world.
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Of no less importance is the fact that each user will have more control over what they want to show the world.
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the new report system gives users the possibility of adding or removing information that they want on their Timelines.
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Should a company want to emphasize a specific post, it is possible to “highlight” the story so that it will span all the way across the Timeline, as opposed to staying in one spot. Also, Facebook has made it possible to pin a story to the top of your Timeline for up to a week—ultimately increasing the likelihood that your fans will see it.
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Should a company want to emphasize a specific post, it is possible to “highlight” the story so that it will span all the way across the Timeline, as opposed to staying in one spot. Also, Facebook has made it possible to pin a story to the top of your Timeline for up to a week—ultimately increasing the likelihood that your fans will see it.
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Any time something exciting or prominent happens, share your good fortune with your fans through Facebook Milestones. Not only will it post to the News Feeds of your fans, but it will also help focus the Timeline on just your company’s story and nothing else. Because posts from fans are now on a separate page, it’s likely that visitors will be spending more time on your Timeline than anywhere else.
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Facebook clearly dominates other top US web brands in average monthly time spent per user, according to data from The Nielsen Company. In July 2011, the average Facebook user spent five hours, 18 minutes and 40 seconds on the site.
In comparison, the brand with the second-highest average time per user in July, AOL Media Network, only averaged two hours, 17 minutes and 46 seconds, less than half Facebook’s total.
Starbucks gets 1.8 million visitors to its website every month, Coca Cola some 270,000. By contrast their Facebook pages get 19.4 million and 22.5 million respectively, roughly 10 times the traffic. And every one of those people has given those companies permission to talk to them.
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I add one tip more: consider you are talking to persons and who's posting is a person. So, stay far from a corporate communication. Be emotional...
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Also giving something for FREE of tremendous value and then allowing the specific audience to engage is key. works at my company :)
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