This link has been bookmarked by 94 people . It was first bookmarked on 15 May 2008, by Chuck Brands.
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bill garrettGen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation ...\n
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08 Oct 08
Michelle A. HoyleGen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retire
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Gianto WidiantoGen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation ...
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28 Jun 08
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There's some contention over where exactly Gen Y starts and stops - some say those born 1983-1997, others think 1982-1997. In this week's Entertainment Weekly, Gen Y is defined as "current 13 to 31 year-olds" and BusinessWeek says they can be as young as five. Regardless, we know who they are - they're the young kids of today, the most digitally active generation yet, having been born plugged in.
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They're Plugged In
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TV Isn't King
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They Don't Care About Your Ad, They Care What Their Friends Think
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Work Isn't Their Whole World:
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hey're Socially Conscious
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Internet TV:
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Socializing Rules...But They Want to Control It: Gen Y thinks a truly "private" life is a crock. 54% have used MySpace, Facebook, or some other social network.
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Because Gen Y is media savvy and conscious of being marketed to, brands that succeed in the future will be those that open a dialog with their customers, admit their mistakes, and essentially become more transparent
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Gen Y will drive adoption of "Enterprise 2.0" products and services. Gen Y in the workplace will not just want, but expect their company to provide them with tools that mirror those they use in their personal lives. If socializing on Facebook helps them get a sale, then they're not going to understand why they can't use it at work
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ompanies wondering how Gen Y wants to use these tools at work should take a look at this - Sacha Chua's Gen Y Guide to Web 2.0 at Work (made for IBM):
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Web Sites Will Need to Cater to Shorter Attention Spans:
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Mobile Web? Yes Please!:
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M C MorganTwo points: not a shred of evidence for any claim, and - gosh - GenY sounds just like Gen X and the baby boomers before them when we were 18 yrs old.
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10 Jun 08
Gun BGen Y is taking over. The generation of young adults that's compromised of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation ...
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Manuel Diazyoung people web, marketing society and compagnies
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24 May 08
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They're Plugged In: T
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They Don't Care About Your Ad, They Care What Their Friends Think:
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Work Isn't Their Whole World: S
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Socializing Rules...But They Want to Control It: Gen Y thinks a truly "private" life is a crock. 54% have used MySpace, Facebook, or some other social network. Mo
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Work Tools Need to Mirror Web Tools: Gen
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Web Sites Will Need to Cater to Shorter Attention Spans: No more
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Mobile Web? Yes Please!: Gen Y
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- Ypulse (RSS)
- My Gen Y Life (RSS)
- Twenty Set (RSS)
- Our American Shelf Life (RSS)
- Millennial Leaders (RSS)
- Lisa's Generation Relations Blog (RSS)
- Modite (RSS)
- Life Before Noon (RSS)
- Generation Y Voodoo (RSS)
- Personal Branding Blog (RSS)
- Newly Corporate (RSS)
- The Marketing Student (RSS)
- Young and Frugal (RSS)
- Employee Evolution (RSS)
- PR Interactive (RSS)
ome good resources I've found recently for following Gen Y trends comes in the form of blogs (you know we love RSS here at RWW!). If you're interested in this topic, you might want to subscribe, too. See below the list for additional subscription options.
You can also subscribe to just the "greatest hits" from all of the above blogs by adding the following OPML file to your feed reader: GenYGreatest Hit - Ypulse (RSS)
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23 May 08
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MIchael HernandezGen Y is taking over. The generation of young adults that's composed of the
children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest
generation since the Baby Boomers and three times the size of Gen X. As the
Boomers fade into -
17 May 08
m cassimatissome say those born 1983-1997, others think 1982-1997. In this week's Entertainment Weekly, Gen Y is defined as "current 13 to 31 year-olds." know who they are - the young kids of today, most digitally active generatn //~ eh but in case w look back
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Henk NouwensGen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retirement and Gen Y takes root in the workplace, we're going to see some big changes ahead, not just at work, but on the web as a whole.
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16 May 08
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brian rodneyAs the Boomers fade into retirement and Gen Y takes root in the workplace, we're going to see some big changes ahead, not just at work, but on the web as a whole.
web2.0 internet culture trend society technology media marketing
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Karla KarrExcellent list of other blogs that discuss the "pulse" of this generation
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Kate OlsonGreat article about Gen Y, technology, marketing, and employment
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Frederik Van ZandeGen Y is taking over. The generation of young adults that's compromised of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retirement and Gen Y takes root in the workplace, we're going to see some big changes ahead, not just at work, but on the web as a whole.
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15 May 08
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Mathieu PlourdeRegardless, we know who they are - they're the young kids of today, the most digitally active generation yet, having been born plugged in.
trends web2.0 digitalnative workplace marketing socialnetworking
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