This link has been bookmarked by 142 people . It was first bookmarked on 31 Jul 2008, by someone privately.
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Jorge AcostaSocial media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams.
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Emeric ErnoultArticle Mashable sur les dufférentes façon de mesurer le ROI des media sociaux. Pas très précis ni d'exemples concrets...
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Susanne MörlI tend to think that social media (by which I mean actual conversations and relationship building exercises, not widgets and Facebook() fliers) is more aligned with the goals of a PR program than it is with marketing.
First, determine what you want to mea -
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Brendan CooperThe key takeaway, regardless of how your company chooses to measure engagement, is that you have a success metric in mind before you begin. Without some sort of benchmark, it’s impossible to determine your ROI.
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Tina ArnoldiHere are a few ways to consider measuring social media ROI for your business.
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milena regosHere are a few ways to consider measuring social media ROI for your business.
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Bob Conrad- Move from a running monologue to a meaningful dialogue with customers?
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lanarsIndicateurs de retour sur Investissement pour social media
web2.0 measurement socialmedia socialnetworking marketing metrics media statistics roi social
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arslan B.Indicateurs de retour sur Investissement pour social media
web2.0 measurement socialmedia socialnetworking marketing metrics media statistics roi social
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ambernaslundA look from Mashable about the varying ways to determine success in social media
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Dave LinaburyHere are a few ways to consider measuring social media ROI for your business.
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Rob Witte2008/07 Mashable - In the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact.
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compart user2008/07 Mashable - In the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact.
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That’s one of the reasons why I tend to think that social media (by which I mean actual conversations and relationship building exercises, not widgets and Facebook fliers) is more aligned with the goals of a PR program than it is with marketing.
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Michel BauwensIn the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact.
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Qualitative
First, determine what you want to measure, whether it’s corporate reputation, conversations or customer relationships. These objectives require a more qualitative measurement approach, so let’s start by asking some questions. For example, if the objective is measure ROI for conversations, we start by benchmarking ourselves with questions like:
- Are we currently part of conversations about our product/industry?
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How are we currently talked about versus our competitors?
Then to measure success, we ask whether we were able to:
- Build better relationships with our key audiences?
- Participate in conversations where we hadn’t previously had a voice?
- Move from a running monologue to a meaningful dialogue with customers?
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Quantitative
If the goal is to measure traffic, sales or SEO Search engine optimization
ranking, we can take a more quantitative approach. There are some free tools that can help with this type of measurement, including: -
In addition, you might look at how many people join your social network (or become your connection) in a given period of time, how much activity there is in your forum or what the click-through rate is to your product pages from any of these platforms that result in direct sales.
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31 Jul 08
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Juan Carlos LucasInteresante para consultoria
Web2.0 business tools enterprise2.0 socialnetworking management2.0 redessociales for:ecalvino
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Kevin LimHaving some form of metrics helps businesses feel secure enough to approve budget for social media programs.
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