Kevin Lim's Profile

We take newspapers for granted. They have been so integral a part of daily life in America, so central to politics and culture and business, and so powerful and profitable in their own right, that it is easy to forget what a remarkable historical invention they are. Public goods are notoriously under-produced in the marketplace, and news is a public good--and yet, since the mid-nineteenth century, newspapers have produced news in abundance at a cheap price to readers and without need of direct subsidy. More than any other medium, newspapers have been our eyes on the state, our check on private abuses, our civic alarm systems.

It turned out that most of the major changes they made to their program came not from user requests and suggestions, but from the Parelli team's own innovations. He went on to explain that their members/students/users had no idea what was needed to make better, faster, deeper breakthroughs. In fact, many of the changes went against what their user feedback seemed to suggest. In other words, in many ways the Parelli team deliberately did not listen to users.

The Electronic Frontier Foundation (EFF) has petitioned the Library of Congress to officially protect phone owners who bypass software restrictions on their phones—aka "jailbreaking." Apple has just filed an objection, arguing that doing so would infringe on their copyright.

This chain reaction convinced me that the most powerful marketing is not delivered directly from a seller to a potential customer (monologue), or even transferred through an interactive, two-way relationship with a customer (dialogue). In order to benefit from truly powerful marketing, a company must entice its customers to talk about the brand to others "after the party" (multilogue).

You call it copying; today's college students call it collaborating.