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Doug Peterson

It’s not 40 hours—Gen Zers don’t know how long they need to work in a week and even experts can’t decide

Cerebras CEO says entrepreneurs should work "every waking minute," and Google's Sergey Brin told Gemini staffers a 60-hour workweek is the “sweet spot”—but experts say that’s outrageous.

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Doug Peterson

Here's What It Really Takes to Win in the Age of AI Search

Agencies are selling entrepreneurs quick fixes for LLM visibility, but the only strategy that lasts is the blend of PR credibility and SEO clarity.

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Doug Peterson

An Amazon outage has rattled the internet. A computer scientist explains why the ‘cloud’ needs to change

The outage affected thousands of organisations – and shows the danger of putting all of your data in one basket.

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