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Bertrand Duperrin

AI success in 2026 depends on people strategy

"In 2026, we can expect the pressure to be on businesses to start showing meaningful ROI on their AI tools. People leaders will be the forcing function to truly maximize value from AI in the coming year. HR leaders must seize the opportunity to empower their people to make the most out of AI tools."

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  • According to a 2025 EY survey, while 88% of employees report some AI use at work, only 5% say they’re using it in advanced ways that fundamentally transform how they work—meaning many organizations are likely missing out on up to 40% of potential productivity gains because of gaps in “human readiness.”
  • At work, the people who make up a team need to have the right conditions to thrive as humans first before they can unlock innovation and productivity. Respect, compassion, clear communication and a sense of safety must be present to create the ideal conditions for success.

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Bertrand Duperrin

Startups et big techs s'affrontent pour préparer les usages post-LLMs - FredCavazza.net

"Cette recomposition du marché, marquée par la consolidation d’un oligopole et l’émergence de nouveaux usages, dessine les contours d’une transformation qui ne fait que commencer, et creuse l’écart entre ceux qui observent et ceux qui s’inscrivent dans une dynamique d’exploration / adoption."

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  • ci ne signifie en rien la fin du Web3, mais simplement la fin des profits rapides reposant sur la mécompréhension de technologies complexes.

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Bertrand Duperrin

Why AI Boosts Creativity for Some Employees but Not Others

"Generative AI is transforming workflows, yet its impact on employee creativity remains uneven. New research reveals one explanation: AI boosts creativity primarily for employees with strong metacognition—the ability to plan, monitor, and refine thinking. These individuals strategically use AI to expand knowledge, free cognitive capacity, and break fixed mindsets, thereby fueling creative ideas. Leaders should pair AI adoption with metacognitive training and design workflows that encourage strategic and iterative engagement. Organizations that cultivate metacognitive skills will turn AI from a productivity tool into a sustained source of creative advantage"

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  • s these tools become more capable, many organizations hope they will spark higher levels of creativity, enabling employees to generate more novel and impactful ideas.
  • A recent Gallup survey found that only 26% of employees who use generative AI report improvements in their creativity.

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Bertrand Duperrin

Digital transformation & the operating model layer

"Digital transformation demands faster, decentralized decision-making, but without redesigning decision authority, organizations default to legacy behaviors"

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  • Productivity improves in pockets of the organization. Yet, somewhere between year one and year three, momentum fades.
  • Transformation programs quietly stall, not because the technology failed, but because the organization never evolved how decisions were made,

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Bertrand Duperrin

Customers don’t experience your effort. They experience waiting.

"Why reducing waiting time matters more than working harder

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  • Full utilization1 means trying to keep people busy close to 100% of the time.
  • In many kinds of modern work, it quietly produces the opposite: long delays, missed commitments and a constant sense of urgency without real movement.

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