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Tac Anderson's List: counterinsurgency marketing

    • The Special Activities Division (SAD) is a division of the United States Central Intelligence Agency's (CIA) National Clandestine Service (NCS), responsible for covert action and "special activities". These activities include covert political influence and paramilitary operations. Within SAD there are two separate groups. One for paramilitary operations and another for political influence. [1] Special Operations Group (SOG) is the element within SAD responsible for paramilitary operations
      • Paramilitary could be the geurrilla tactics. political influence would be traditional marketing.

    • The primary strengths of SAD/SOG Paramilitary Officers are agility, adaptability,

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    • An insurgency is an armed rebellion against a constituted authority
      • The authority it any corporation. The rebellion is the disruption caused by social media.

  • Jun 05, 09

    The first method relies on superb intelligence, provided by those who know the natural and artificial environment of the conflict as well as the insurgents. Once such superior intelligence is gained, the counterinsurgents must be trained to a point of high professionalism and discipline such that they will exercise discrimination and restraint. Through such discrimination and restraint, the counterinsurgents do not alienate members of the populace besides those already fighting them, while delaying the time when the counterinsurgents become disgusted by their own actions and demoralized.

    • To understand counter-insurgency, one must understand insurgency. See models of insurgency to understand the dynamics of revolutionary warfare. Insurgents capitalize on societal problems, often called gaps; counter-insurgency addresses closing the gaps. When the gaps are wide, they create a sea of discontent, of which Mao wrote "the guerilla must swim in the people as the fish swims in the sea."[2]
      • Are we trying to close the gaps or widen them?
        Either way, some gaps just can't be closed again.

    • As such, the term "counter-insurgency" is somewhat cognate with the the armed "suppression" of a rebellion, coupled to tactics such as hearts and minds which hope to fracture the links between the insurgency and the population in which the insurgents move and claim to represent.
      • I like the combat and non-combatant approach but I don't think we're trying to fracture the links.

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    • They will orient the “patrollers” on the fundamentals of citizen journalism—from shooting pictures or videos using cell phones or cameras, to writing captions and telling a story, to uploading their reports to the Internet. They will also be briefed on the electoral process and the ethics of journalism.
      • Force multiplication, in military usage, refers to a combination of attributes or advantages which make a given force more effective than another force of comparable size. A force multiplier refers to a factor that dramatically increases (hence "multiplies") the effectiveness of an item or group.

         

        Some common force multipliers are:

         
         
         
           
        • Morale
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        • Technology
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        • Geographical features
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        • Weather
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        • Recruitment through diplomacy
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        • Training and experience
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        • Fearsome reputation
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        • Deception
        • Observe: make use of the best sensors and other intelligence available
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        • Orient: put the new observations into a context with the old
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        • Decide: select the next action based on the combined observation and local knowledge
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        • Act: carry out the selected action, ideally while the opponent is still observing your last action.
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        Boyd's concept is also known as the OODA Loop, and is a description of the decision-making process that Boyd contended applies to business, sports, law enforcement and military operations. Boyd's doctrine is widely taught in the American military, and one of the aims of network centric warfare is to get inside his OODA loop--that is, to go from observation to action before the enemy can get past orientation, preventing him from ever being able to make an effective decision or put it into action. Small unit leadership is critical to this, and NCW's ability to disseminate information to small unit leaders enables such tactics.

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