3. POSTING SCHEDULE:
This piggybacks on the last point. Readers like consistency. If you’re going to post only three times a week, let your readers know that.
What does a posting schedule have to do with post length? Simply put, you can better self edit. In a post listed here entitled 10 Questions Every Blogger Should Ask Themselves Before Posting, the author writes, “One of my high school English teachers once told me that writing is 10% inspiration and 90% perspiration, suggesting that a good writer starts with a quick burst of creativity and spends the rest of their time refining and editing those initial ideas.”
Once you have a posting schedule, you can settle into writing “routine posts” — of a certain length. Referencing the first point listed here, the flow of your “tone/cadence” won’t be interrupted when you consistently write posts of a certain length.
I found this out quite by accident. I tend to be a wordy writer, mostly because I write from first-hand experience. Even before all of these rules around posting length came on the scene, my posts were consistently longer than the 250-600 words most recommend today.
I write until I get my story across. And, that’s usually accomplished in 700-1,200 words. Regular readers of my blog know to settle in and grab a good cup of Joe because at least three times a week, they’re going to be told a story. And, most have come to appreciate that.
Many bloggers are afraid of breaking the “rules” because they want to succeed so bad. Conformism is a social more many are afraid to break across many spectrums; not just in business. But, sometimes success comes when you break all the rules.
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