This link has been bookmarked by 370 people and liked by 1 people. It was first bookmarked on 05 Dec 2012, by someone privately.
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Now all this is interesting. We know that we can activate our brains better if we listen to stories. The still unanswered question is: Why is that? Why does the format of a story, where events unfold one after the other, have such a profound impact on our learning?
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The simple answer is this: We are wired that way. A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation.
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25 Apr 17
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18 Jan 17
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30 Nov 16sje0007
"A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful."
Storytelling learning strategies instructional techniques how to
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25 Oct 16
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In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich, spent a lot of his free time playing cards. He greatly enjoyed eating a snack while still keeping one hand free for the cards. So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented "sandwich," the name for two slices of bread with meat in between, became one of the most popular meal inventions in the western world.
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It's in fact quite simple. If we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated. Scientists call this Broca's area and Wernicke's area. Overall, it hits our language processing parts in the brain, where we decode words into meaning. And that's it, nothing else happens.
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"Metaphors like "The singer had a velvet voice" and "He had leathery hands" roused the sensory cortex. […] Then, the brains of participants were scanned as they read sentences like "John grasped the object" and "Pablo kicked the ball." The scans revealed activity in the motor cortex, which coordinates the body's movements."
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A story can put your whole brain to work. And yet, it gets better:
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22 Oct 16
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21 Aug 16
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15 Aug 16
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26 May 16heidi1211
The science of why storytelling is so powerful. Leo Widrich takes the simplest things and shows how it widens our brains to come up with great things. It worked for him. It reminds me that writing better, and sharing one another's stories are stuff to not take for granted.
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06 May 16
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21 Mar 16
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11 Mar 16
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In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich, spent a lot of his free time playing cards.
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Eating his newly invented "sandwich," the name for two slices of bread with meat in between, became one of the most popular meal inventions in the western world.
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25 Feb 16
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06 Feb 16
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01 Feb 16
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For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods.
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science around storytelling
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How our brains become more active when we tell stories
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But why do we feel so much more engaged when we hear a narrative about events?
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If we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated. Scientists call this Broca's area and Wernicke's area. Overall, it hits our language processing parts in the brain, where we decode words into meaning. And that's it, nothing else happens.
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When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.
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A story can put your whole brain to work.
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The brains of the person telling a story and listening to it can synchronize,
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Anything you've experienced, you can get others to experience the same. Or at least, get their brain areas that you've activated that way, active too:
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We are wired that way. A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation. In fact, Jeremy Hsu found [that] "personal stories and gossip make up 65% of our conversations."
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whenever we hear a story, we want to relate it to one of our existing experiences. That's why metaphors work so well with us. While we are busy searching for a similar experience in our brains, we activate a part called insula, which helps us relate to that same experience of pain, joy, or disgust.
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Everything in our brain is looking for the cause and effect relationship of something we've previously experienced.
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a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
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The next time you struggle with getting people on board with your projects and ideas, simply tell them a story, where the outcome is that doing what you had in mind is the best thing to do. According to Princeton researcher Hasson, storytelling is the only way to plant ideas into other people's minds.
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Write more persuasively—bring in stories from yourself or an expert
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The simple story is more successful than the complicated one
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The truth is however, that the simpler a story, the more likely it will stick. Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story. This is a similar reason why multitasking is so hard for us. Try for example to reduce the number of adjectives or complicated nouns in a presentation or article and exchange them with more simple, yet heartfelt language.
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Our brain learns to ignore certain overused words and phrases that used to make stories awesome. Scientists, in the midst of researching the topic of storytelling have also discovered, that certain words and phrases have lost all storytelling power:
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31 Dec 15
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24 Oct 15
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08 Oct 15Patti Porto
"Here he shares the science of why storytelling is so uniquely powerful."
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08 Aug 15
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29 Jun 15
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09 Jun 15
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08 Jun 15Amy Bedgio
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
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28 May 15
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21 Mar 15Elizabeth Calhoon
@ecalhoon True. I had this on the brain - http://t.co/bWlmvy8soB Look at the last quick fact for context to "platitudes" comment.
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20 Mar 15Tracy Parish
nice summary: science of storytelling: http://t.co/pEhoESFYzY #guildchat
— Clark Quinn (@Quinnovator) March 20, 2015 -
18 Mar 15jfuller5678
Article describes how the brain interacts with stories. Story narratives not only are more likely to be remembered but people who listen will "own" the story.
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Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too
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The simple answer is this: We are wired that way. A story, if broken down into the simplest form, is a connection of cause and effect.
-
nd that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation. In fact, Jeremy Hsu found [that] "personal stories and gossip make up 65% of our conversations."
-
Now, whenever we hear a story, we want to relate it to one of our existing experiences. That's why metaphors work so well with us. While we are busy searching for a similar experience in our brains, we activate a part called insula, which helps us relate to that same experience of pain, joy, or disgust
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According to Uri Hasson from Princeton, a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
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10 Feb 15
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08 Feb 15sdlang72
The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Lifehacker http://t.co/5iyL7GCIDF
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15 Jan 15
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14 Jan 15
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If we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated.
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our language processing parts in the brain,
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When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too
-
The brains of the person telling a story and listening to it can synchronize,
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By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains.
-
A story can put your whole brain to work.
-
Anything you've experienced, you can get others to experience the same. Or at least, get their brain areas that you've activated that way, active too
-
A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think.
-
We make up (short) stories in our heads for every action and conversation.
-
personal stories and gossip make up 65% of our conversations.
-
we want to relate it to one of our existing experiences.
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A story, if broken down into the simplest form, is a connection of cause and effect.
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We are wired that way.
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we want to relate it to one of our existing experiences
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one of the most powerful ways to get people on board with your ideas and thoughts.
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a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
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Everything in our brain is looking for the cause and effect relationship of something we've previously experienced.
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he simpler a story, the more likely it will stick.
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a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
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that the simpler a story, the more likely it will stick.
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09 Dec 14
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03 Dec 14
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01 Dec 14mathew lowry
"Here is the science around storytelling and how we can use it to make better decisions every day"
- The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains -
24 Nov 14
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03 Nov 14melaniemeador
This article is a good read because at the bottom it gives tips on how to get people engaged and do what you want them to do!
Highlighted in green is the important tips I took out of this read.-
The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
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Our brain on stories: How our brains become more active when we tell stories
-
A story can put your whole brain to work.
-
Why does the format of a story, where events unfold one after the other, have such a profound impact on our learning?
-
We are wired that way. A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think.
-
Exchange giving suggestions for telling stories
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a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
-
The next time you struggle with getting people on board with your projects and ideas, simply tell them a story, where the outcome is that doing what you had in mind is the best thing to do.
-
Write more persuasively—bring in stories from yourself or an expert
-
The simple story is more successful than the complicated one
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29 Oct 14
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16 Oct 14
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15 Oct 14
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08 Oct 14
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16 Sep 14
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A good story can make or break a presentation, article, or conversation. But why is that?
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market his product through stories instead of benefits and bullet points,
-
elling stories has been one of our most fundamental communication methods.
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How our brains become more active when we tell stories
-
narrative
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so much more engaged
-
roca's area and Wernicke's area.
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Overall, it hits our language processing parts in the brain, where we decode words into meaning. And that's it, nothing else happens.
-
When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.
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sensory cortex
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otor cortex
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A story can put your whole brain to work. And yet, it gets better:
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The brains of the person telling a story and listening to it can synchronize,
-
nything you've experienced, you can get others to experience the same. Or at least, get their brain areas that you've activated that way, active too
-
A story, if broken down into the simplest form, is a connection of cause and effect.
-
We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation. In fact, Jeremy Hsu found [that] "personal stories and gossip make up 65% of our conversations."
-
henever we hear a story, we want to relate it to one of our existing experiences.
-
We link up metaphors and literal happenings automatically.
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a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience
-
Write more persuasively—bring in stories from yourself or an expert
-
he simpler a story, the more likely it will stick. Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story.
-
reduce the number of adjectives or complicated nouns in a presentation or article
-
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12 Sep 14
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07 Aug 14
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02 Aug 14Pariah Burke
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
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31 Jul 14
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28 Jul 14
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19 Jun 14
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15 Jun 14
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For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods.
-
The next time you struggle with getting people on board with your projects and ideas, simply tell them a story, where the outcome is that doing what you had in mind is the best thing to do. According to Princeton researcher Hasson, storytelling is the only way to plant ideas into other people's minds.P
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22 May 14
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When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."
-
The next time you struggle with getting people on board with your projects and ideas, simply tell them a story, where the outcome is that doing what you had in mind is the best thing to do. According to Princeton researcher Hasson, storytelling is the only way to plant ideas into other people's minds.
-
Quick last fact: Our brain learns to ignore certain overused words and phrases that used to make stories awesome. Scientists, in the midst of researching the topic of storytelling have also discovered, that certain words and phrases have lost all storytelling power:P
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15 May 14
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When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.P
If someone tells us about how delicious certain foods were, our sensory cortex lights up. If it's about motion, our motor cortex gets active:
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When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too. The brains of the person telling a story and listening to it can synchronize
-
Why does the format of a story, where events unfold one after the other, have such a profound impact on our learning?P
The simple answer is this: We are wired that way. A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long,
-
Exchange giving suggestions for telling stories
-
Write more persuasively—bring in stories from yourself or an expert
-
The simple story is more successful than the complicated one
-
The truth is however, that the simpler a story, the more likely it will stick. Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story
-
Try for example to reduce the number of adjectives or complicated nouns in a presentation or article and exchange them with more simple, yet heartfelt language.
-
Quick last fact: Our brain learns to ignore certain overused words and phrases that used to make stories awesome.
-
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11 May 14Sheri Edwards
Why storytelling is a powerful way to activate the brain http://t.co/QasRsCw9fx #canedu14
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10 May 14Dave Truss
When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.
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09 May 14Darren Hudgins
nice summary: science of storytelling: http://t.co/pEhoESFYzY #guildchat
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08 May 14
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26 Apr 14
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25 Apr 14
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22 Mar 14
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21 Mar 14Erin Abler
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
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10 Mar 14
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06 Mar 14Lucie deLaBruere
The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains http://t.co/wMnEMKN6e5
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28 Feb 14
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26 Feb 14janef30
live
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Jenny S
Why Telling a Story is the Most Powerful Way to Activate Our Brains: http://t.co/9eBvqHmo7J #StorytellingMakesYouSmarter
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24 Feb 14
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16 Feb 14
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13 Feb 14
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21 Jan 14
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09 Jan 14
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29 Dec 13
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26 Dec 13AnteMind
"Our brain on stories: How our brains become more active when we tell stories"
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It's in fact quite simple. If we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated. Scientists call this Broca's area and Wernicke's area. Overall, it hits our language processing parts in the brain, where we decode words into meaning. And that's it, nothing else happens.P
When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.P
-
"Metaphors like "The singer had a velvet voice" and "He had leathery hands" roused the sensory cortex. […] Then, the brains of participants were scanned as they read sentences like "John grasped the object" and "Pablo kicked the ball." The scans revealed activity in the motor cortex, which coordinates the body's movements."P
-
Now, whenever we hear a story, we want to relate it to one of our existing experiences. That's why metaphors work so well with us. While we are busy searching for a similar experience in our brains, we activate a part called insula, which helps us relate to that same experience of pain, joy, or disgust.P
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"Some scientists have contended that figures of speech like "a rough day" are so familiar that they are treated simply as words and no more."P
This means, that the frontal cortex—the area of your brain responsible to experience emotions—can't be activated with these phrases. It's something that might be worth remembering when crafting your next story.P
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Do you know the feeling when a good friend tells you a story and then two weeks later, you mention the same story to him, as if it was your idea? This is totally normal and at the same time, one of the most powerful ways to get people on board with your ideas and thoughts. According to Uri Hasson from Princeton, a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.P
-
The next time you struggle with getting people on board with your projects and ideas, simply tell them a story, where the outcome is that doing what you had in mind is the best thing to do. According to Princeton researcher Hasson, storytelling is the only way to plant ideas into other people's minds.P
-
When we think of stories, it is often easy to convince ourselves that they have to be complex and detailed to be interesting. The truth is however, that the simpler a story, the more likely it will stick. Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story. This is a similar reason why multitasking is so hard for us. Try for example to reduce the number of adjectives or complicated nouns in a presentation or article and exchange them with more simple, yet heartfelt language.P
-
Our brain on stories: How our brains become more active when we tell storiesP
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Our brain on stories: How our brains become more active when we tell storiesP
-
The simple answer is this: We are wired that way. A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation. In fact, Jeremy Hsu found [that] "personal stories and gossip make up 65% of our conversations."P
-
A story can put your whole brain to work. And yet, it gets better:P
When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too. The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:P
"When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."P
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20 Dec 13
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19 Dec 13MSLOC Northwestern University
12/05/2012 by Leo Widrich on lifehacker
Shared by Claudia Richman, MSLOC Student, on Twitter @claudiarichman -
10 Dec 13Luke Farnsworth
The website offers a great explanation on why story telling is a great tool and why it should be sued throughout all ages within all subject areas
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05 Nov 13
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"Some scientists have contended that figures of speech like "a rough day" are so familiar that they are treated simply as words and no more
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John Montagu
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So he came up with the idea to eat beef between slices of toast
-
For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods.
-
It's in fact quite simple. If we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated.
-
When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too.
-
-
-
n 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich, spent a lot of his free time playing cards.
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or over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods.
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friend t
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What's interesting about this is that you are very likely to never forget the story of who invented the sandwich ever again. Or at least, much less likely to do so, if it would have been presented to us in bullet points or other purely information-based form.
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For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods
-
When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.
-
Now, whenever we hear a story, we want to relate it to one of our existing experiences.
-
The truth is however, that the simpler a story, the more likely it will stick. Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story.
-
"Some scientists have contended that figures of speech like "a rough day" are so familiar that they are treated simply as words and no more."
-
-
-
John Montagu,
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So he came up with the idea to eat beef between slices of toast,
-
It's in fact quite simple. If we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated.
-
When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too.
-
-
-
It's in fact quite simple. If we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated. Scientists call this Broca's area and Wernicke's area. Overall, it hits our language processing parts in the brain, where we decode words into meaning. And that's it, nothing else happens.P
When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too
-
"Metaphors like "The singer had a velvet voice" and "He had leathery hands" roused the sensory cortex. […] Then, the brains of participants were scanned as they read sentences like "John grasped the object" and "Pablo kicked the ball." The scans revealed activity in the motor cortex, which coordinates the body's movements."P
-
Anything you've experienced, you can get others to experience the same. Or at least, get their brain areas that you've activated that way, active too:P
-
personal stories and gossip make up 65% of our conversations."P
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