This link has been bookmarked by 39 people . It was first bookmarked on 09 Dec 2007, by Ian Farmer.
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15 Dec 09
Brett BolkowyWith Colin's brand post and my thoughts on keeping your brand tight. And that very much is the case.
blog_later culture internet socialnetworking blogging facebook wired identity microcelebrity celebrity privacy
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14 Dec 09
Colleen WainwrightFrom 2007. How much worse has it gotten? How much more can we stand? (A lot, she guesses, rather wistfully.)
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19 Feb 09
Antony MayfieldHirshberg has a blog, which means a couple hundred people — some strangers, some friends — regularly follow his comings and goings, his Facebook updates, his online photo trail. Any time he does something embarrassing or stupid, those people will know. So
privacy facebook culture celebrity socialnetworking clivethompson microcelebrity
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18 Feb 09
Mike WeschBut I think these gloomy predictions are probably wrong. The truth is that people are developing interesting social skills to adapt to microfame. We're learning how to live in front of a crowd.
If you really want to see the future, check out teenagers and twentysomethings. When they go to a party, they make sure they're dressed for their close-up — because there will be photos, and those photos will end up online. In managing their Web presence, they understand the impact of logos, images, and fonts. And they're increasingly careful to use pseudonyms or private accounts when they want to wall off the more intimate details of their lives. (Indeed, fully two-thirds of teenagers' MySpace accounts are private and can be viewed by invitation only.) -
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meanderinglara"Some of the newly microfamous aren't very happy about all the attention. Blog pioneer Dave Winer has found his idle industry-conference chitchat so frequently live-blogged that he now feels "like a presi-dential candidate" and worries about making off-th
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Ratcatcher"In essence, I'm sending out press releases. Adapting to microcelebrity means learning to manage our own identity and "message" almost like a self-contained public relations department"
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Adam Crowe"the Brand Called You meme brought to its grim apotheosis. But haven't our lives always been a little bit public and stage-managed? Microcelebrity simply makes the social engineering we've always done a little more overt - and maybe a little more honest."
people behaviours psychology cyberpsychology identity privacy extensionsofman eyes photography surveillance celebrity fame culture brands reputation management socialnetworking socialgraph socialmedia lifecasting storytelling theadvertisedlife CliveThomps
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Adapting to microcelebrity means learning to manage our own identity and "message" almost like a self-contained public relations department. "People are using the same techniques employed on Madison Avenue to manage their personal lives," says Theresa Senft, a media studies professor and one of the first to identify the rise of microcelebrity. "Corporations are getting humanized, and humans are getting corporatized."
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27 Nov 07
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