This link has been bookmarked by 60 people . It was first bookmarked on 26 Feb 2007, by Benjamin Jörissen.
-
23 Jun 14
-
23 Feb 14
-
08 Dec 13
-
18 Oct 13
-
23 Mar 13
-
focus on the everyday meanings produced by the diverse array of audience members, accompanied by an interest in new qualitative research techniques;
-
The focus on primarily Western media is replaced with an attempt to embrace the truly international dimensions of Media Studies
-
including
-
diverse perspectives on media
-
the processes of globalization
-
The view of the internet and new digital media as an 'optional extra' is correspondingly replaced with recognition that they have fundamentally changed the ways in which we engage with all media;
-
recognition that media audiences in general are already extremely capable interpreters of media content, with a critical eye and an understanding of contemporary media techniques
-
Conventional research methods are replaced – or at least supplemented – by new methods which recognise and make use of people's own creativity, and brush aside the outmoded notions of 'receiver' audiences and elite 'producers'; -
I said, media studies was looking weak and rather pointless in the face of media producers and stars, including media-savvy politicians, who were already so knowing about media and communications that academic critics were looking increasingly redundant.
-
-
01 Jul 12
-
11 Jun 12
-
17 Oct 11
-
traditional 'Media Studies' and 'Cultural Studies' developed a wonderful set of tools, over 50 years, for understanding the media, and that therefore we should just stick with those
-
Unfortunately, it is lazy and disingenuous nonsense.
-
were designed to address an entirely different landscape based on a simple model of broadcasters/publishers and consumers
-
Those tools
-
'Media Studies 2.0'
-
it's not a theory as such, it's a way of approaching the subject
-
The critics of 'Media Studies 2.0' seem happy to dismiss or disregard the rise of everyday creativity online, presumably because they are more comfortable with the old models of communication, where media producers were always powerful institutions and so you could wheel out tried-and-tested critical discussions of power
-
Media Studies should not simply sing in praise of particular kinds of technology
-
always be critical of everything it sees
-
Outline of Media Studies 1.0
-
The tendency to celebrate certain 'classic' conventional and/or 'avant garde' texts, and the focus on traditional media in general, is replaced with – or at least joined by – an interest in the massive 'long tail' of independent media projects such as those found on YouTube and many other websites, mobile devices, and other forms of DIY media;
-
The focus on primarily Western media is replaced with an attempt to embrace the truly international dimensions of Media Studies – including a recognition not only of the processes of globalization, but also of the diverse perspectives on media and society being worked on around the world; -
The patronising belief that students should be taught how to 'read' the media is replaced by the recognition that media audiences in general are already extremely capable interpreters of media content, with a critical eye and an understanding of contemporary media techniques, thanks in large part to the large amount of coverage of this in popular media itself;
-
-
11 Oct 11
-
Alexandria CampbellLecture - Week Two
-
old models of communication, where media producers were always powerful institutions and so you could wheel out tried-and-tested critical discussions of power
-
Web 2.0
-
Web 2.0
-
-
08 Oct 11
-
brings together this essa
-
not a theory as such, it's a way of approaching the subject –
-
properly and critically understand the media of today
-
the very thing you're looking at is changing so much.
-
Media Studies 1.0
-
elebrate certain key texts
-
traditional media
-
Vague recognition of the internet and new digital media, as an 'add on
-
conventional research methods
-
Media Studies 2.0
-
focus on the everyday meanings produced by the diverse array of audience members, accompanied by an interest in new qualitative research techniques;
-
an interest in the massive 'long tail' of independent media projects such as those found on YouTube and many other websites, mobile devices, and other forms of DIY media;
-
an attempt to embrace the truly
-
international dimensions of Media Studies
-
globalization
-
internet and new digital media as an 'optional extra' is correspondingly replaced with recognition that they have fundamentally changed the ways in which we engage with all media;
-
new methods which recognise and make use of people's own creativity,
-
Media Studies had become characterised by contrived 'readings' of media texts, an inability to identify the real impact of the media, and a black hole left by the failure of vacuous US-style 'communications science' quantitative research, plus an absence of much imaginative qualitative research
-
ooking weak and rather pointless in the face of media producers and stars,
-
new media is vibrant, exploding and developing
-
But the arrival of new media within the mainstream has had an impact, bringing vitality and creativity to the whole area, as well as whole new areas for exploration (especially around the idea of 'interactivity'). In particular, the fact that it is quite easy for media students to be reasonably slick media producers in the online environment, means that we are all more actively engaged with questions of creation, distribution and audience.
-
using existing systems in a 'new' way:
-
individuals should open themselves to collaborative projects instead of seeking to make and protect their 'own' material. The 'ultimate' example at the moment is perhaps Wikipedia
-
Media Studies lecturers need to catch up with their students in the digital world.
-
New approaches to identities and audiences (2007), which describes – amongst other things – my study in which people were invited to build metaphorical models of their identities in Lego.
Other instances of Media Studies 2.0 would include
-
Participations
-
'audience studies' journal that manages to avoid calling them 'audiences'
-
-
06 Oct 11
-
article
-
which
-
introduction which responds to some of the comments that have been made about it. So below you have the new introd
-
Studies 2.0' as a theory is 'hollow and empty'. That's because it's not a theory as such, it's a way of approaching
-
-
29 Sep 11
-
tendency to celebrate certain key texts
-
-
17 Feb 11
-
31 Jan 11
-
25 Jan 11
-
07 Jan 11
dan mcquillanRT @davidgauntlett I've added to my 'Media Studies 2.0' article for the first time in 4 yrs, with a new introduction: http://bit.ly/fUIEVy
-
12 Aug 10
-
In a recent interview about the newly popular concept of 'Web 2.0', following a spate of mainstream media coverage of Second Life, Wikipedia, and other collaborative creative phenomena in autumn 2006, I found myself mentioning a possible parallel in a 'Media Studies 2.0'. Although I would not like to be introducing a new bit of pointless jargon, the idea seemed like it might have some value – for highlighting a forward-looking slant which builds on what we have already (in the same way that the idea of 'Web 2.0' is useful, even though it does not describe any kind of sequel to the Web, but rather just an attitude towards it, and which in fact was precisely what the Web's inventor, Tim Berners-Lee, intended for it in the first place).
In this article, I thought it might be worth fleshing out what Media Studies 2.0 means, in contrast to the still-popular traditional model.
Outline of Media Studies 1.0
This traditi
-
traditional approach to Media Studies, which is still dominant in a lot
-
fetishise 'experts',
-
celebrate certain key texts produced by powerful media industries
-
giving attention to famous 'avant garde' works
-
students should be taught how to 'read' the media
-
A focus on traditional media produced by major Western broadcasters
-
Vague recognition of the internet and new digital media
-
preference for conventional research methods where most people are treated as non-expert audience 'receivers', or, if they are part of the formal media industries, as expert 'producers'.
-
This emergent alternative to the traditional approach is characterised by a rejection of much of the abov
-
focus on the everyday meanings produced by the diverse array of audience members
-
s replaced with – or at least joined by – an interest in the massive 'long tail' of independent media projects such as those found on YouTube and many other websites, mobile devices, and other forms of DIY media
-
but also of the diverse perspectives on media and society being worked on around the world;
-
recognition that they have fundamentally changed the ways in which we engage with all media;
-
media audiences in general are already extremely capable interpreters of media content, with a critical eye and an understanding of contemporary media techniques
-
replaced – or at least supplemented – by new methods which recognise and make use of people's own creativity,
-
'Media Studies 1.0' and '2.0' is merely an attempt to clarify this shift.
-
Web 2.0' inspired me to write the above sections defining Media Studies 1.0 and 2.0. Soon afterwards, I checked Google to see if anyone else had tacked '2.0' onto 'Media Studies' to create the same phrase. This revealed an excellent blog produced by William Merrin, a lecturer in Media Studies at University of Wales, Swansea, called 'Media Studies 2.0' and started in November 2006. The blog mostly contains useful posts about new media developments
-
Participations
-
The forthcoming conference Transforming Audiences
-
tended to over-emphasise its own consumption models;
-
Sonia Livingstone and by David Buckingham
-
whole idea of media 'reception' is rapidly collapsing around our ears (
-
-
28 Jun 10
-
06 Jun 10
-
28 Mar 10
-
04 Jan 10
-
28 Sep 09
-
05 Jun 09
-
11 Mar 09
-
celebrate certain key texts produced by powerful media industries and celebrated by well-known critics
-
critical
-
Vague recognition of the internet and new digital media, as an 'add on' to the traditional media
-
everyday meanings produced by the diverse array of audience members
-
independent media projects
-
other forms of DIY media
-
rocesses of globalization
-
undamentally changed the ways in which we engage with all media
-
extremely capable interpreters of media content, with a critical eye and an understanding of contemporary media techniques
-
recognise and make use of people's own creativity
-
best of previous approaches and rework them to fit a changing environment, and develop new tools
-
using existing systems in a 'new' way: to bring people together creatively
-
-
05 Mar 09
-
21 Oct 08
-
26 Aug 08
-
10 May 08
-
07 May 08
-
28 Mar 08
-
27 Mar 08
-
21 Feb 08
-
14 Dec 07
-
27 Sep 07
-
11 Sep 07
-
29 Jun 07
-
18 May 07
-
13 May 07
-
28 Mar 07
-
05 Mar 07
-
04 Mar 07
-
02 Mar 07
-
01 Mar 07
-
28 Feb 07
-
Clive McGounArticle on future of media studies by David Gauntlett at Theory.org.uk
-
26 Feb 07
-
Media Studies 2.0
-
fetishisation of 'expert' readings of media texts is replaced with a focus on the everyday meanings produced by the diverse array of audience members
-
replaced with - or at least joined by - an interest in the massive 'long tail' of independent media projects such as those found on YouTube and many other websites
-
The view of the internet and new digital media as an 'optional extra' is correspondingly replaced with recognition that they have fundamentally changed the ways in which we engage with all media
-
recognition that media audiences in general are already extremely capable interpreters of media content, with a critical eye and an understanding of contemporary media techniques
-
the notion of super-powerful media industries invading the minds of a relatively passive population is compelled to recognise and address the context of more widespread creation and participation
-
methods which recognise and make use of people's own creativity, and brush aside the outmoded notions of 'receiver' audiences and elite 'producers
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.