This link has been bookmarked by 74 people . It was first bookmarked on 09 Sep 2007, by Nele Noppe.
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marilor montpellierRT @centrepompidou: Introduction on #transmedia by @HenryJenkins before his lecture Friday http://t.co/wNAYO6uh [ENG] #teasing #prog2012
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Axel VogelsangI designed this handout on transmedia storytelling to distribute to my students. More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I thought it might be of value to more of you out there in the community. Much of it builds on the discussion of that concept in Convergence Culture, though I have updated it to reflect some more recent developments in that space.
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NGC6544Schöne Definition darüber, was dieses Transmedia Storytelling nun eigentlich ist oder sein sollte.
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1. Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story. So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe.
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Modern media companies are horizontally integrated - that is, they hold interests across a range of what were once distinct media industries.
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Ideally, each individual episode must be accessible on its own terms even as it makes a unique contribution to the narrative system as a whole.
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A transmedia text does not simply disperse information: it provides a set of roles and goals which readers can assume as they enact aspects of the story through their everyday life. We might see this performative dimension at play with the release of action figures which encourage children to construct their own stories about the fictional characters or costumes and role playing games which invite us to immerse ourselves in the world of the fiction
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Dave DuarteA class handout introducing Transmedia Storytelling, by Henry Jenkins.
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05 Jul 10
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1. Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story. So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe.
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There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe.
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A media conglomerate has an incentive to spread its brand or expand its franchises across as many different media platforms as possible.
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Transmedia storytelling practices may expand the potential market for a property by creating different points of entry for different audience segments.
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the strategy may work to draw viewers who are comfortable in a particular medium to experiment with alternative media platforms
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it has so far worked best either in independent projects where the same artist shapes the story across all of the media involved or in projects where strong collaboration (or co-creation) is encouraged across the different divisions of the same company
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collective intelligence
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it provides a set of roles and goals which readers can assume as they enact aspects of the story through their everyday life
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Most often, transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories. This process of world-building encourages an encyclopedic impulse in both readers and writers. We are drawn to master what can be known about a world which always expands beyond our grasp. This is a very different pleasure than we associate with the closure found in most classically constructed narratives, where we expect to leave the theatre knowing everything that is required to make sense of a particular story.
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Transmedia producers have found it difficult to achieve the delicate balance between creating stories which make sense to first time viewers and building in elements which enhance the experience of people reading across multiple media.
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Transmedia storytelling is the ideal aesthetic form for an era of collective intelligence. Pierre Levy coined the term, collective intelligence, to refer to new social structures that enable the production and circulation of knowledge within a networked society. Participants pool information and tap each others expertise as they work together to solve problems. Levy argues that art in an age of collective intelligence functions as a cultural attractor, drawing together like-minded individuals to form new knowledge communities.
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Transmedia storytelling expands what can be known about a particular fictional world while dispersing that information, insuring that no one consumer knows everything and insure that they must talk about the series with others (see, for example, the hundreds of different species featured in Pokemon or Yu-Gi-O). Consumers become hunters and gatherers moving back across the various narratives trying to stitch together a coherent picture from the dispersed information.
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Readers, thus, have a strong incentive to continue to elaborate on these story elements, working them over through their speculations, until they take on a life of their own. Fan fiction can be seen as an unauthorized expansion of these media franchises into new directions which reflect the reader's desire to "fill in the gaps" they have discovered in the commercially produced material.
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01 Sep 09
guido crollaHandout on transmedia storytelling from on of the 'godfathers' of transmedia storytelling.
transmedia-storytelling CiCa DMP interactive-storytelling for:@twitter
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31 Aug 09
Antonela GinessiArtículo de Henry Jenkis' blog. 10 puntos para saber que son\nlas narrativas transmediáticas y cuales son sus principales\ncaracterísticas.
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06 Aug 09
paulocoimbraTransmedia Storytelling 101, por Henry Jenkins.
comics tv culture communication advertising marketing blog reference web article branding
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