John2 Kepler's Profile

Member since Sep 18, 2008, follows 1 people, 1 public groups, 30 public bookmarks (30 total).

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  • TeachPaperless: 21 Things That Will Become Obsolete in Education by 2020 on 2009-12-16
    • 3. Computers
      Ok, so this is a trick answer. More precisely this one should read: 'Our concept of what a computer is'. Because computing is going mobile and over the next decade we're going to see the full fury of individualized computing via handhelds come to the fore. Can't wait.
    • 11. IT Departments
      Ok, so this is another trick answer. More subtly put: IT Departments as we currently know them. Cloud computing and a decade's worth of increased wifi and satellite access will make some of the traditional roles of IT -- software, security, and connectivity -- a thing of the past. What will IT professionals do with all their free time? Innovate. Look to tech departments to instigate real change in the function of schools over the next twenty years.
    • 1 more annotations...
  • Ahead of the Bell: Bristol-Myers splits with Mead: Associated Press Business News: US:MJN - MSN Money on 2009-12-09
    • Bristol-Myers Squibb Co. shares will offer greater risks and rewards after the company completes its split from Mead Johnson Nutrition Co., a Credit Suisse analyst said Monday.
  • Up 80%, It's Time to Sell (BMY, MJN) on 2009-12-09
    • With Mead Johnson sporting a much higher P/E than Bristol-Myers, the exchange will benefit Bristol-Myers' earnings per share next year. Plus, the resulting lower Bristol-Myers share count will decrease the total cash Bristol-Myers currently pays out as dividends, which should make that massive 5.1% yield feel a little safer; free cash flow hasn't quite covered the dividend over the past 12 months.
  • apophenia: Some thoughts on Twitter vs. Facebook Status Updates on 2009-10-26
    • There are two critical structural differences between Facebook and Twitter that are essential to understand before discussing the practices: 1) social graph directionality; 2) conversational mechanisms.
    • Facebook's social graph is undirected.
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  • Real-Time Activism: What the Heck is an E-Alert? on 2009-10-16
    • 1.Real-Time Story Uploading: Voters can upload their stories via a microblogging service, tag it with a cause-related hashtag and geo-tag it to a specific constituency. From here the relevant representatives could be provided with a constituency feed and can search via the issues that affect them most. In this case, trending topics would indicate the most popular issues.
  • Duplicate Content: Myths, Mayhem and Making Sense of it All | Ask Enquiro on 2009-09-23
    • If you have been in the Search industry for some time, you will of no doubt heard the proverbial “content is king” statement.  A bit of a more accurate statement might read “unique content is king”.
    • Chances are if there is duplicate content, Google will pick an authority and that authoritative piece of content is the content that will be placed in the index and be found in the search results for a given keyword query.
  • Search: The Verb | Ask Enquiro on 2009-09-23
    • Akerlof introduced us to the idea of information asymmetry, the problem that arises when the seller has more information than the buyer. That’s the dynamic that has been in place for the entire history of marketing. It’s the foundation that advertising that was built on. But the web is changing all that by providing an explosion of information, and search is the means by which we can reach out to connect with it. That’s why it’s powerful.
  • The Dirty Little Secret About the "Wisdom of the Crowds" - There is No Crowd on 2009-09-18
    • The findings showed that a small group of users accounted for a large number of ratings. In other words, as many have already begun to suspect
    • Of course, we now know that simply isn't true. For one thing, Wikipedia isn't written and edited by the "crowd" at all. In fact, 1% of Wikipedia users are responsible for half of the site's edits. Even Wikipedia's founder, Jimmy Wales, has been quoted as saying that the site is really written by a community, "a dedicated group of a few hundred volunteers."
  • 2020 Vision: The Future of Advertising - ClickZ on 2009-09-17

    • Of the media and marketer camps, genuinely forward-thinking responses clearly came from one side and not the other.

      Which do you think has its eyes fixed on the horizon?

      At this event at least, marketers trounced the media hands down.

    • XM Satellite Radio's CMO, said his company is starting to play with the idea of recommending choices to the consumer.
    • 2 more annotations...
  • Interactive's Coming Out Party - News Markets - Portfolio.com on 2009-09-17
    • Whatever you call it—online, interactive, viral, 360, or cyber—a new advertising paradigm has finally come of age after years of empty hype and broken promises.
    • "TV used to be the sun and all other mediums were merely satellites around it," said David Lubars, chief creative officer at BBDO New York, which was named the Agency of the Year. But this year's festival represented the first true global validation of the power of interactive work, he added.
    • 1 more annotations...

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  • CCK2008

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    As part of the Massively Multi-student Online Course led by George Siemans and Stephen Downes, Fall 2008

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