This link has been bookmarked by 132 people . It was first bookmarked on 23 Apr 2009, by Ryan Zuk.
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04 Mar 12
Sue BeckinghamThe Art of Writing Great Twitter Headlines http://t.co/79nLRRss via @copyblogger #jpp12
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21 Feb 12
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09 Dec 11
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20 Oct 11
Susan QuakkelaarIn both cases, what you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets viewed and appreciated in the first place.
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28 Sep 11
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28 Aug 11
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12 Aug 11
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03 Aug 11
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- Be USEFUL to the reader,
- Provide him with a sense of URGENCY,
- Convey the idea that the main benefit is somehow UNIQUE; and
- Do all of the above in an ULTRA-SPECIFIC way.
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31 Jul 11
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But don’t forget to share other people’s quality content on Twitter. This helps you build up a Twitter audience that values your editorial judgment, which in turns helps you when you have something of your own to share.
In both cases, what you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets viewed and appreciated in the first place.
Yep… the difference is in the headline. You’ve heard this before, right?
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What’s the Reward for Reading?
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use the 4-U approach
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- Be USEFUL to the reader,
- Provide him with a sense of URGENCY,
- Convey the idea that the main benefit is somehow UNIQUE; and
- Do all of the above in an ULTRA-SPECIFIC way.
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Some people will tell you that a good Twitter headline is as short as possible. This is due not only to the 140-character limit that Twitter imposes, but also because in order for your headline to spread, people need room to retweet it. Twitter culture dictates that you give credit to the person who originally exposed you to a tweet when you retweet, so extra space is needed for the hat tip.
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Your followers may retweet based on a headline alone, but only because they trust you. Your past performance and editorial judgment in selecting (and producing) quality content is what leads to that trust.
Quality content is still the essential ingredient, but make sure people actually appreciate the content you share. Becoming a better headline writer will make that happen for you.
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06 Jun 11
Joshua DodsonTwitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.
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25 Apr 11
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24 Apr 11
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headlines always offer a compelling reward is to use the 4-U approach.
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Too many people, however, focus on “short” and forget about “as possible.” A better way to think about it is as long as necessary, but no longer.
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you should write your article and blog post headlines pursuant to the same guidelines given above.
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Your followers may retweet based on a headline alone, but only because they trust you. Your past performance and editorial judgment in selecting (and producing) quality content is what leads to that trust.
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20 Apr 11
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18 Apr 11
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15 Apr 11
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09 Apr 11
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The Art of Writing Great Twitter Headlines
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On average, 8 out of 10 people will read a headline, but only 2 out of 10 will go on to read the content.
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What’s the Reward for Reading?
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The first thing to keep in mind is that a headline is a promise. It promises some kind of benefit or reward in exchange for attention. That reward could range from an amusing diversion to the solution to a pressing problem.
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- Be USEFUL to the reader,
- Provide him with a sense of URGENCY,
- Convey the idea that the main benefit is somehow UNIQUE; and
- Do all of the above in an ULTRA-SPECIFIC way.
A good way to make sure your headlines always offer a compelling reward is to use the 4-U approach. This is a copywriting technique taught by AWAI.
Your headlines must:
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Some people will tell you that a good Twitter headline is as short as possible. This is due not only to the 140-character limit that Twitter imposes, but also because in order for your headline to spread, people need room to retweet it.
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06 Apr 11
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16 Mar 11
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13 Mar 11
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The first thing to keep in mind is that a headline is a promise. It promises some kind of benefit or reward in exchange for attention. That reward could range from an amusing diversion to the solution to a pressing problem.
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06 Dec 10
carrie saarinenRT @drjengunter: Worth a read (I didn't just scan headline @PublicityGuru: The Art of Writing Great Twitter Headlines http://bit.ly/f6DpnQ
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06 May 10
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29 Apr 10
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05 Dec 09
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02 Dec 09
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16 Nov 09
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26 Oct 09
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13 Oct 09
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07 Jul 09
Pangoo ZhangEvery time I tell people about the 80/20 Rule of Headlines, they seem shocked. Remember that one?
On average, 8 out of 10 people will read a headline, but only 2 out of 10 will go on to read the content. This is in a typical headline environment, such as a newspaper, magazine, or web page.-
- Be USEFUL to the reader,
- Provide him with a sense of URGENCY,
- Convey the idea that the main benefit is somehow UNIQUE; and
- Do all of the above in an ULTRA-SPECIFIC way.
A good way to make sure your headlines always offer a compelling reward is to use the 4-U approach. This is a copywriting technique taught by AWAI.
Your headlines must:
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09 Jun 09
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11 May 09
Gregory BorodatyGreat short article on writing headlines for Twitter - very useful to review when trying to figure out how to write Twitter headlines for our blog posts
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09 May 09
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05 May 09
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04 May 09
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02 May 09
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01 May 09
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Lori Nidohwhat you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets viewed and appreciated in the first place.
A good way to make sure your headlines always offer a compelling reward is to use the 4-U apprweb2.0 socialmedia media social marketing twitter strategy tips
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30 Apr 09
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Rhondda PowlingA long article about creating the best short tweets. Your headlines must: 1. Be USEFUL to the reader, 2. Provide him with a sense of URGENCY, 3. Convey the idea that the main benefit is somehow UNIQUE; and 4. Do all of the above in an ULTRA-SPECIFIC way
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29 Apr 09
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28 Apr 09
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Mindy McAdamsYour headlines must: 1. Be USEFUL to the reader, 2. Provide him with a sense of URGENCY, 3. Convey the idea that the main benefit is somehow UNIQUE; and 4. Do all of the above in an ULTRA-SPECIFIC way.
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Michael LitmanTwitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.
twitter copyblogger socialmedia journalism advice howto headlines copywriting copy
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27 Apr 09
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Gabriela GrosseckQuality content is still the essential ingredient, but make sure people actually appreciate the content you share. Becoming a better headline writer will make that happen for you.
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26 Apr 09
susi oneillUsing Twitter as a platform for the ultimate skill in short headline writing, and writing compelling headlines that will encourage people to click or 're tweet'
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TomcA good way to make sure your headlines always offer a compelling reward is to use the 4-U approach. This is a copywriting technique taught by AWAI.
Your headlines must:
Be USEFUL to the reader,
Provide him with a sense of URGENCY,
Convey the idea that -
25 Apr 09
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Linda McNeilTwitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.
But don’t forget to share other people’s quality content on Twitter. This helps you build up a Twitter audience that values your editorial judgment, which in turns helps you when you have something of your own to share. -
24 Apr 09
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achimbrueck8 words, leave space for retweets, be useful, convey urgency and uniqueness and be ultra-specific
writing marketing tips copywriting socialmedia twitter blogging blog
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On average, 8 out of 10 people will read a headline, but only 2 out of 10 will go on to read the content.
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Vincent Heuschlinga headline, but only 2 out of 10 will go on to read the content. This is in a typical headline environment, such as a newspaper, magazine, or web page.
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Jorge SuarezYep… the difference is in the headline. You’ve heard this before, right?
blog socialmedia twitter blogging art writing tips strategy headlines
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23 Apr 09
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