This link has been bookmarked by 122 people . It was first bookmarked on 03 Nov 2009, by someone privately.
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11 Mar 12
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Card sorting
What it is in plain English: Discovering how you can help people find information more quickly and easily on your website.
Real-world example: IBM asks you to rethink how they organize a portion of their website designed for librarians. You examine the site’s information architecture and distill it into 60 to 80 index cards. These cards contain the proposed names of various sections of the site, as well as content that you might find within each section. You meet with librarians and have them organize the cards. Then, you analyze the data from all of the sorts to discover patterns in how people organized the information. The results of the sort inform your IA recommendations for the site.
Business value: Card sorting helps to create websites that are easy to navigate. If you have a highly complex product or service, or a website with a lot of content, it’s crucial that your customers can easily find information they’re interested in.
Card sorting provides input into: navigation schema, the content map, the site map, and the content strategy.
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19 Feb 12
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show them how to relate behavioral change to value-based assessments of that change, you can have a major influence on your clients’ business strategy
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After I describe the high-level results clients can expect from UX research, I try to help them understand the specific methods I may use, depending on their needs
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cheat sheet
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25 Nov 11
Matteo MenapaceUser experience designers are liaisons, not subject matter experts, doctors, or any type of magical beings: their greatest skill is knowing how to listen.
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17 Oct 11
carlos puentesStrong UX thinking is founded on observed user behavior. You can’t just call in a UX expert and expect to make headway with unsophisticated clients. As independent UX designer Whitney Hess puts it, “User experience designers are liaisons, not subject matter experts, doctors, or any type of magical beings. We don’t have a set of best practices that we can robotically implement, nor do we have all of the answers. Our greatest skill is that we know how to listen.”
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Anna MendozaGood UX research = smart business
Beyond these short- to mid-term results, what can we offer clients as part of the long-term value of our UX engagement? Can we promise them real long-term return on investment? That depends on how metric-savvy your client wants to become. Five years ago, Adaptive Path showed how ROI can be related to UX considerations with a little time and effort. A key takeaway was that the development of associations between user behavior and business value can act as a gateway drug: if you can show them how to relate behavioral change to value-based assessments of that change, you can have a major influence on your clients’ business strategy. In short, clients become addicted to improvement.ux usability communication webdesign userexperience uxd design accessibility
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Travis StilesGreat overview and "translation" of UXD practices for clients/ one-pager resource/
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24 Feb 10
Sheri StahlerSue, fyi...this is exactly what Karl would say to his customers.
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mobiletester mobiletesterovкак человеческими словами объяснить заказчику суть проблем с Ю
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10 Nov 09
Agatha KAs mental models flew about the room, I realized how hard it is for clients to understand the true value of UX research. As much as I’d like to tell my clients to go read The Elements of User Experience and call me back when they’re done, that won’t cut i
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Christian SaxThe new business meeting was going swimmingly—that is, until the client started asking questions about our design process. Then we unleashed our lexicon of specialized user experience (UX) research terminology.
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Why should we do that thing you called...what was it, task analysis? We’d like some of those personas. They’re important, right? What the heck is contextual inquiry?!
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04 Nov 09
Hagure MetaruI created a cheat sheet to help you pitch UX research using plain, client-friendly language that focuses on the business value of each exercise. But, before we get to the cheat sheet, let’s talk about how we can communicate the value of UX research at a m
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Simon GregoryExplaining UX Research to Clients
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Mindy McAdams"I created a cheat sheet to help you pitch UX research using plain, client-friendly language that focuses on the business value of each exercise. But, before we get to the cheat sheet, let’s talk about how we can communicate the value of UX research at a
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paul casey" I realized how hard it is for clients to understand the true value of UX research. As much as I’d like to tell my clients to go read The Elements of User Experience and call me back when they’re done, that won’t cut it in a professional services environ
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03 Nov 09
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rickmansThe new business meeting was going swimmingly—that is, until the client started asking questions about our design process. Then we unleashed our lexicon of specialized user experience (UX) research terminology.
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Will KnottThe new business meeting was going swimmingly—that is, until the client started asking questions about our design process. Then we unleashed our lexicon of specialized user experience (UX) research terminology.
As mental models flew about the room, I reawebdesign ux userexperience uxd alistapart user-experience hci cheat-sheet testing research interface usability
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don dekaAs mental models flew about the room, I realized how hard it is for clients to understand the true value of UX research. As much as I’d like to tell my clients to go read The Elements of User Experience and call me back when they’re done, that won’t cut i
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Alex HorstmannAs mental models flew about the room, I realized how hard it is for clients to understand the true value of UX research. As much as I’d like to tell my clients to go read The Elements of User Experience and call me back when they’re done, that won’t cut i
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Adam FendrychVysvětlení základních pojmů použitelnosti řečí srozumitelnou byznysmenům
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