This link has been bookmarked by 13 people . It was first bookmarked on 24 Jul 2008, by Vicki Davis.
-
05 Aug 08
-
01 Aug 08
Michel Bauwensthe term “community” is now so overly used and utterly misconstrued that it has become meaningless as a way of capturing the true essence of what it really is.
-
27 Jul 08
-
25 Jul 08
-
The unfortunate truth is that the term “community” is now so overly used and utterly misconstrued that it has become meaningless as a way of capturing the true essence of what it really is. It has now become a catch all phrase
-
Most companies and their brands don’t have communities-in-waiting. They have users. They have customers. And often those users or customers have no desire to be “engaged”. They simply want to buy the product, use it, and move on.
- 6 more annotations...
-
-
I have no desire to be part of a Tropicana No Pulp Orange Juice community. I wouldn’t necessarily feel an affinity with others who like to drink it. I don’t need to get in online conversations about the juice or get email newsletters or connect with other users of the drink. I’m a loyal customer. Tropicana doesn’t need to “engage” with me. Just keep making great juice.
-
simply having a group of signed up members that is not, within itself, having a community.
-
4) A community must be composed of members who have a dedicated interest in the subject at hand.
-
shared experience or interest
-
Think BlogHer. Think of how a group of thousands of women came together to formulate an organization, an online publication, a conference. They are the essence of community.
-
Large groups of users of a diverse service aren’t members of a community
They’re just users.
-
-
-
Jeff JohnsonThe unfortunate truth is that the term “community” is now so overly used and utterly misconstrued that it has become meaningless as a way of capturing the true essence of what it really is. It has now become a catch all phrase often used by social media strategists to describe an ideal that doesn’t exist. It’s become a presumptive description of customers or of end users in whatever form they come in, positioning them as already wanting to connect to a product line or a company. Many in social media end up contributing to this echo chamber, maintaining their standing in online discussions all the while causing damage to the concept as a whole.
fallacy community marketing meaningless online discussions social media social_media
-
24 Jul 08
-
-
And often those users or customers have no desire to be “engaged”. They simply want to buy the product, use it, and move on.
-
-
Alan Levinethe term “community” is now so overly used and utterly misconstrued that it has become meaningless as a way of capturing the true essence of what it really is.
-
Vicki DavisJonathan Trenn writes an article on the "fallacy of community" that many of the vendors at NECC should read. Edubloggers / educators/ educational groups of people emerge because we want to. We create a community when we need to and have the passionate desire for a common purpose. However, the word community and social network was so overused at NECC this year as to become a curse word.
Used by people told it was important but who may not understand it themselves. This is a great article and strikes a cord with me.
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.