This link has been bookmarked by 239 people . It was first bookmarked on 15 Jan 2008, by Joel Liu.
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When you look at the Braun products by Dieter Rams—many of them at New York's MoMA—and compare them to Ive's work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial design, keeping the design "honest."
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06 Feb 13
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the selection of materials and how the products are shaped around the function with no artificial design, keeping the design "honest."
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This passion for "simplicity" and "honest design" that is always declared by Ive whenever he's interviewed or appears in a promo video, is at the core of Dieter Rams' 10 principles for good design:
• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.
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1960s Braun Products Hold the Secrets to Apple’s Future
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This passion for "simplicity" and "honest design" that is always declared by Ive whenever he's interviewed or appears in a promo video, is at the core of Dieter Rams' 10 principles for good design:
• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.
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pedro_daltroWhen you look at the Braun products by Dieter Rams—many of them at New York's MoMA—and compare them to Ive's work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how t
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Lois SaultersThe year 2008 marks the 10th Anniversary of the iMac, the computer that changed everything at Apple, hailing a new design era spearheaded by design genius Jonathan Ive. What most people don't know is that there's another man whose products are at the heart of Ive's design philosophy, an influence that permeates every single product at Apple, from hardware to user-interface design. That man is Dieter Rams, and his old designs for Braun during the '50s and '60s hold all the clues not only for past and present Apple products, but their future as well:
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sandro54Dieter Rams
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Andrew DeVigal"When you look at the Braun products by Dieter Rams—many of them at New York's MoMA—and compare them to Ive's work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial design, keeping the design 'honest.'"
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keeping the design "honest."
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This passion for "simplicity" and "honest design" that is always declared by Ive whenever he's interviewed or appears in a promo video
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• Good design is as little design as possible.
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24 Nov 08
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sparse
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Zach FraysierThis article explains how Braun's designs in the 1960s are still influencing the products of Apple.
braun history design apple hardware inspiration mac jonathanive
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11 Jul 08
Marcius TeixeiraThe year marks the th Anniversary of the iMac the computer that changed everything at Apple hailing a new design
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darius kumanaWhere Jonathan Ive might have got his inspiration from!
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Andy PolaineComparison of Dieter Rams's designs for Braun and Jonathan Ives's work for Apple.
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Thomas BuyleWhen you look at the Braun products by Dieter Rams and compare them to Ive's work at Apple, you can clearly see the similarities...
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justin_knollRemarkable similarities between Braun's designs by Dieter Rams and Apple's by Jonathan Ive.
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