This link has been bookmarked by 49 people . It was first bookmarked on 15 Jan 2008, by Joel Liu.
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27 Nov 09
Lois SaultersThe year 2008 marks the 10th Anniversary of the iMac, the computer that changed everything at Apple, hailing a new design era spearheaded by design genius Jonathan Ive. What most people don't know is that there's another man whose products are at the heart of Ive's design philosophy, an influence that permeates every single product at Apple, from hardware to user-interface design. That man is Dieter Rams, and his old designs for Braun during the '50s and '60s hold all the clues not only for past and present Apple products, but their future as well:
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12 Nov 09
sandro54Dieter Rams
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29 Oct 09
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24 Mar 09
Andrew DeVigal"When you look at the Braun products by Dieter Rams—many of them at New York's MoMA—and compare them to Ive's work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial design, keeping the design 'honest.'"
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12 Feb 09
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25 Jan 09
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keeping the design "honest."
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This passion for "simplicity" and "honest design" that is always declared by Ive whenever he's interviewed or appears in a promo video
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• Good design is as little design as possible.
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05 Oct 08
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sparse
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15 Jul 08
Zach FraysierThis article explains how Braun's designs in the 1960s are still influencing the products of Apple.
braun history design apple hardware inspiration mac jonathanive
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Thomas BuyleWhen you look at the Braun products by Dieter Rams and compare them to Ive's work at Apple, you can clearly see the similarities...
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19 Jan 08
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15 Jan 08
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Benjamin WiedenmannJonathan Ive and Dieter Rams Design
apple art article blog design fashion hardware braun mac history creativity inspiration DieterRams JonathanIve
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• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.
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14 Jan 08
johnfromberkeleythere's another man whose products are at the heart of Ive's design philosophy, an influence that permeates every single product at Apple, from hardware to user-interface design.
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