• At the event on Wednesday night in New York, Harris said that the company’s investment in machine learning lets brands convert 2D product catalog items, like shoes, into try-on experiences within 30 minutes, making AR technology highly accessible.
• Brands can also now create custom AR ads using gen AI tech to produce realistic face effects and selfies, called ML Face Effects. The company told ADWEEK that this new capability lets brands query simple text or image prompts to a machine-learning model that adds extremely realistic face effects to a Lens. These Lenses can be used as AR ads on the platform.
• Snap’s announcement includes a team-up with Live Nation, giving people access to behind-the-scenes music experiences while letting U.S advertisers geofence branded content across Creator stories, ads in Snap Nation Stories, and AR Lenses using Live Nation IP.

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