Opinion | Trump Barely Won the Election. Why Doesn’t It Feel That Way? - The New York Times
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In July of 2024, Tyler Cowen, the economist and cultural commentator, wrote a blog post that proved to be among the election’s most prescient. It was titled “The change in vibes — why did they happen?” Cowen’s argument was that mass culture was moving in a Trumpian direction. Among the tributaries flowing into the general shift: the Trumpist right’s deeper embrace of social media, the backlash to the “feminization” of society, exhaustion with the politics of wokeness, an era of negativity that Trump captured but Democrats resisted, a pervasive sense of disorder at the border and abroad and the breakup between Democrats and “Big Tech.”
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What Democrats have is an attention problem, not a media problem, and it stems partly from the fact that they still treat attention as something the media controls rather than as something they have to fight for themselves.