Why AI Boosts Creativity for Some Employees but Not Others
"Generative AI is transforming workflows, yet its impact on employee creativity remains uneven. New research reveals one explanation: AI boosts creativity primarily for employees with strong metacognition—the ability to plan, monitor, and refine thinking. These individuals strategically use AI to expand knowledge, free cognitive capacity, and break fixed mindsets, thereby fueling creative ideas. Leaders should pair AI adoption with metacognitive training and design workflows that encourage strategic and iterative engagement. Organizations that cultivate metacognitive skills will turn AI from a productivity tool into a sustained source of creative advantage"
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s these tools become more capable, many organizations hope they will spark higher levels of creativity, enabling employees to generate more novel and impactful ideas.
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A recent Gallup survey found that only 26% of employees who use generative AI report improvements in their creativity.