In the ad world, acquiring new business is not always the most rational, or effective, process. For agencies, pitching new business is often a drain on resources and morale, and it doesn’t always result in the the best pairing of brand and creative partner. Here, agency players weigh in on where the pain points are and how the process could be changed for the benefit of all parties.
The iPad is an excellent business tool, and we’ve seen it being used in a number of business scenarios so far — as a tool to go green, to collaborate or to increase productivity. Clearly, the iPad is helping businesses meet goals in style.
If the memo went out that mobile is the future, someone forgot to copy the world’s leading brands.
When I initially proposed the idea of Mobile First over three years ago, there were a lot of skeptics. The situation today has a lot more people convinced that taking mobile seriously matters. But just in case some people remain unconvinced, here's a really vivid way of explaining the situation.
I met a team at a mobile dev shop a couple of weeks ago and in the discussion I casually mentioned that mobile app usage exceeds web usage. Eyebrows were raised. I couldn’t remember where I’d heard it. No big deal, everyone knows mobile is important, we moved on.
It bothered me afterwards though so I checked my facts and found it again on Flurry’s blog – it’s true, Mobile Apps Put the Web in Their Rear-view Mirror. That’s a big shift, unexpected to many, but you guys are probably nodding to yourselves. You know this stuff right?
Forrester Research analyst Fatemeh Khatibloo recently tried to understand which types of data people are most concerned about sharing, by conducting a large survey of North American Internet users.
While the matrix is comprehensive, there are a few standouts that currently are leading the mobile ad network space. Notably, Google’s Admob has an estimated 59% of the market while Apple’s iAD stands at 8.7% Millennial Media will end 2010 in third place with 6.8% market share and Yahoo with 5.6%
I created the guide to make it easier for you to make a decision on which mobile ad network to choose based on your own unique circumstances. I am doing extensive research on the market and thought I’d share.
Wooga is a new type of game developer, one that emphasises metrics over creativity. Its core discipline is A/B or split testing, in which new features are introduced to a selection of users, and their reactions measured. Features remain only if users engage with them. If they don't respond, wooga tries new features until they do.
When the founders of Shutl, a British courier service that makes deliveries in 90 minutes in busy London, decided to set up a business that ran exclusively on cloud computing, they needed to get creative.
Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase.
Best Buy’s Twitter-based customer service tool has created a lot of buzz over the last year. We asked John Bernier, Best Buy’s Social Media Steward, what makes it work behind the scenes. John is the Digital Product Line Manager and Social Media Steward at Best Buy. He develops digital products and tools for Best Buy employees and customers, while shepherding social media initiatives, such as Twelpforce. He has worked at Best Buy since 2004, playing a variety of roles in marketing communications and marketing strategy. We spoke to him early last month
Internet users tap Facebook Inc.'s "Like" and Twitter Inc.'s "Tweet" buttons to share content with friends. But these tools also let their makers collect data about the websites people are visiting.
We are living in an unprecedented era in which personal data about our digital identity, our online activity, our financial dealings, our geo-location and even our Social Graph – is widely available across the Web. If you think about the amount of data that you create on a daily basis – and the amount that can be tracked and recorded – the figure is truly staggering. By 2020, 50 billion devices will be connected to the Internet. What if this personal data actually became an economic asset that could be widely traded and exchanged with anyone from your local retailer to a government health organization?
ShoutEm, creators of the popular Mobile App Builder for Android and iOS apps, has released a stylish infographic charting the current state of mobile apps, breaking down the top smartphone platforms, the most popular mobile phones and top mobile categories.
It’s incredible to think that 21 billion apps will be downloaded by 2013 – that’s almost four apps for every person person on the planet.
Quite often when it comes to obesity the emphasis is on losing weight rather than becoming healthy, rather than an emphasis on being healthy and having good self-esteem. And for children, it can be particularly difficult to get this latter message across using traditional methods.
It’s been six weeks since Google flipped the switch on its new algorithm that’s supposed to push low-value content down the search-engine food chain in favor of more robust offerings. The move was hyped as a potential boon to established media sites producing original journalism, and a serious hit to content farms.
Innovation has emerged as a key means by which the US can pull itself out of this lackluster economy. In the State of the Union, President Obama referred to China and India as new threats to America's position as the world's leading innovator. But the threats are not just external. One of the greatest threats to the US's ability to innovate lies within: specifically, with the music and movie business. These Big Content businesses are attempting to protect themselves from change so aggressively that they risk damaging America's position as a world leader in innovation.