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tactics for balancing a dominant image culture the quick and dirty collection which goes together with the more elaborate post on www.de-brand.net
Updated on Apr 10, 13
Created on Oct 16, 11
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In the above examples, “social order” and “functioning car” come into being through the successful interactions of their respective actor-networks, and actor-network theory refers to these creations as tokens or quasi-objects which are passed between actors within the network.
As the token is increasingly transmitted or passed through the network, it becomes increasingly punctualized and also increasingly reified. When the token is decreasingly transmitted, or when an actor fails to transmit the token (e.g., the oil pump breaks), punctualization and reification are decreased as well.
From Sidorova & Sarker
ANT is based on a large number of concepts, including ...
Actor
Any element which bends space around itself, makes other
elements dependent upon itself and translate their will
into the language of its own. Common examples of actors
include humans, collectivities of humans, texts, graphical
representations, and technical artifacts. Actors, all of which
have interests, try to convince other actors so as to create
an alignment of the other actors' interests with their own
interests. When this persuasive process becomes effective,
it results in the creation of an actor-network.Actor Network
A heterogeneous network of aligned interests. Translation
The creation of an actor-network. This process consists
of three major stages: problematization, interessmant, and
enrolment. Numerous actors within an organization may be
involved in a different process of translation, each with its
own unique characteristics and outcomes. For purposes of
clarity, it is useful to focus on a single actor, from whose
vantage point we wish to see the process of translation.
Problematization
The first moment of translation during which a focal actor
defines identities and interests of other actors that are
consistent with its own interests, and establishes itself as
an obligatory passage point (OPP), thus "rendering itself
indispensable" (Callon, 1986).OPP
The obligatory passage point, broadly referring to a situation
that has to occur in order for all the actors to satisfy the
interests that have been attributed to them by the focal actor.
The focal actor defines the OPP through which the other actors
must pass through and by which the focal actor becomes
indespensable.Interessement
The second moment of translation wich involves a process of
convincing other actors to accept definition of the focal actor
(Callon, 1986).Enrollment
The moment that another actor accepts the interests defined by
the focal actor.Inscription
A process of creating technical artifacts that would ensure
the protection of an actor's interests (Latour, 1992).Irreversibility
The degree to which it is subsequently impossible to return
to a point where alternative possibilities exist (Walsham, 1997).
"The Descriptive Camera works a lot like a regular camera—point it at subject and press the shutter button to capture the scene. However, instead of producing an image, this prototype outputs a text description of the scene."
"During the first three quarters of 2010 more than $94 billion was spent on advertising."
10 items | 1 visits
tactics for balancing a dominant image culture the quick and dirty collection which goes together with the more elaborate post on www.de-brand.net
Updated on Apr 10, 13
Created on Oct 16, 11
Category: Others
URL: