Jeff Johnson's List: sample mission/purpose statements

Mission statement. Every company needs one. Many companies, both new and existing, sometimes struggle to write a mission statement. A mission statement can be a very strong motivational statement for staff and employees and can also be a strong marketing and branding tool to customers.

Both people and organizations need to establish a strategic framework for significant success. This framework consists of:
* a vision for your future,
* a mission that defines what you are doing,
* values that shape your actions,
* strategies that zero in on your key success approaches, and
* goals and action plans to guide your daily, weekly and monthly actions.

who we really are: A committed staff of research and education experts working every day to help educators change the odds for success for all students.

Our Mission
Making a difference in the quality of education and learning for all through excellence in applied research, product development, and service.

The Metiri Group serves the education community through a broad range of consulting services that empower educators and education institutions to:
Advance effective teaching and learning,
Use technology in powerful and meaningful ways, and
Foster 21st Century Skills in students, teachers and administrators.