"In 2013, only 51% of large businesses in Australia measured their return on investment from social media. But when you dig a little deeper into the data, you'll discover the vast majority of these businesses define measuring return on investment as tracking likes, followers or subscribers. In today's data driven landscape, thats simple not good enough. This presentation will help you go beyond likes, followers and subscribers as measures of success. You'll learn simple ways to demonstrate the real value derived from social media and you can even download a practical excel model to help measure your return on investment. So next time your CEO asks whats the return on investment, you can say, here's something I prepared earlier!"
"Brand awareness, a cohesive brand identity, increased web traffic and revenue can all be accomplished when your PR strategy is aligned with your content marketing – here’s how!"
"Discover the important role social media can play in increasing your ROI."
"When enterprise organizations understand the value of unstructured data, and especially the value of it when it is integrated with structured data, what kind of solutions do they utilize? According to a recent study by Altimeter Group reported in “Enterprise Social Data Isolated in Departmental Silos,” 42 percent of the 35 large organizations surveyed were using business intelligence tools. Other areas where data sets converged were market research at 35 percent, CRM at 27 percent, email marketing at 27 percent and sensor data at four percent.
The main argument presented by the article is that as long as people are working in departmental silos, information and data will be first and foremost stored in a way that parallels how people are organized."
"Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches.
The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work."
"Social data mining beyond keywords, Francesco D’Orazio @abc3d @ Big Data London, O’Reilly Strata Conference Special, October 1st 2012 and to Big Data World Congress London, November 7th 2012"
"Sales of social collaboration software are set to grow by by more than 40% a year until 2016, according to research from market-watcher IDC.
The global market for 'enterprise social software' was worth just $0.9 billion in 2011, but IDC predicts this will rise to $4.5 billion over the next five years.
IDC said it expects social software to encroach and possibly replace other collaboration applications throughout the forecast period, with sales growing at a compound annual rate of 43%. To put that in perspective, Gartner recently found that the global enterprise software market as a whole is growing at just 4% a year."
Sales of social collaboration software are set to grow by by more than 40% a year until 2016, according to research from market-watcher IDC.
The global market for 'enterprise social software' was worth just $0.9 billion in 2011, but IDC predicts this will rise to $4.5 billion over the next five years.
IDC said it expects social software to encroach and possibly replace other collaboration applications throughout the forecast period, with sales growing at a compound annual rate of 43%. To put that in perspective, Gartner recently found that the global enterprise software market as a whole is growing at just 4% a year.
"Smart people are quick to call “all things social” hype because sometimes smart people filter everything through what they know rather than what they don’t know."
"Becoming a social business doesn't happen overnight. It is tough to decipher the truth from the reality when making decisions to bring the highest return on investment (ROI.). This deck summarizes 34 social media truths every business must understand. Social media is not a band-ain for a broken business. The best thing you can do is get in the head of your audience, set goals and objectives and then align your social media efforts to the business goals where you can have the greatest impact.
This specific presentation was used by Pam Moore @PamMktgNut CEO & Founder of Marketing Nutz, a full service social brand and digital marketing agecy during her keynote speech at the Rochester Institute of Technology SMACS RIT event in NYC. Visit Pam's blog at http://www.pammarketingnut.com for more information on each of these topics. "
"What does it mean to socialize the enterprise? Often, the primary focus of this term is the outward-facing social media strategy of the company and/or the social collaboration infrastructure it uses. But in reality, these two aspects are just the tip of the iceberg. A socialized enterprise incorporates the entire stakeholder landscape and platforms for bridging these connections: the consumer-facing social media strategy of the company, collaboration within the organization and the way the company interacts with clients and, no less important, its external partners."
With Microsoft finally making a major acquisition move in social software, are we now seeing the roll up of the entire social business industry? Or is this just an minor story in a vast parade of change when it comes to how enterprises are moving to social software?
This presentation is the result of over 3 years of research into online social media including blogging, Twitter, Facebook, and Foursquare as well as historic and offline social media like urban legends, proverbs, and homeric poems.
Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."
In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.
In 2012, companies that learn how to master the power of real-time social media will end up the winners. Companies that don't, won't. It's really that simple.
The 'Next' Lens 4 Social Enterprise Trends in 2012:
1. The Power of Real-time -- Harnessing Chaos
2. The Global Social Brain -- It's Everywhere and It's Getting Really Smart
3. Content Curation and Discovery- Just Give Me What's Important and Let Me Find What I Need
4. Social Media Education -- The Enterprise Goes To School
“Many of the things we hated about email will be MULTIPLIED, not solved by stream-overload. People say email is not the problem, it’s how people mis-use it. Guess what, people misuse activity streams. The funniest part is “2.0 vendors” will be adding features like prioritization and followup to streams and claiming how revolutionary it is.” - Alan Lepofsky
See, sociology is just one part of the equation. Social science is the study of society and human behaviors. As an umbrella term, we should think about social media and mobile behavior as it’s related to psychology, anthropology, communication, economics, human geography, et al. After all, everything comes down to people.
Unfortunately in new media, we tend to put technology ahead of people. Think about your current social media, mobile, or web strategy for a moment. Do you even know who you’re trying to reach? Do you know what customers or stakeholders expect or the challenges they face? Are you familiar with how they connect and communicate and why? Lastly, do you understand the journey they take to make decisions?
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a ’how-to’ guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
Slides from my keynote this afternoon in Paris at the Enterprise 2.0 SUMMIT. Overview of where social business is, what the macro trends are, and the story about consumerization, big data, analytics, and much more.