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Neil Movold

Neil Movold's Public Library

about 1 hour ago

""Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family." As Kofi Annan put so eloquently, acquiring and sharing knowledge is key to progress.

In our Roundtable Discussion Series, we've asked our network to share their personal knowledge and experience so that we, in turn, can help share the invaluable information to fellow entrepreneurs on their path to success.

Marketing is a hurdle that all entrepreneurs will encounter. Even with a perfect product or service, without marketing, the target audience might never be aware of your company's existence. In this week's discussion, members from our network share their hacks on conducting market research, attracting customers, and processes for gathering user feedback."

  • contextual intelligence: the ability to understand the limits of our knowledge and to adapt that knowledge to an environment different from the one in which it was developed.
  • Knowing something about the performance of a particular industry in one country was no guarantee that we could predict its structure or returns elsewhere
  • Each of Michael Porter’s five forces (which together describe industry structure) is influenced by local institutions, such as those that enforce contracts and provide capital.

3 more annotations...

about 2 hours ago

"A short presentation on workflow, challenges, and opportunities - and ultimately what it takes to create context-aware application."

about 2 hours ago

"A tablet computer switching the orientation of the screen, maps orienting themselves with the user’s current orientation and adapting the zoom level to the current speed, and switching on the backlight of the phone when used in the dark are examples of computers that are aware of their environment and their context of use. Less than 10 years ago, such functions were not common and existed only on prototype devices in research labs working on context-aware computing."

Aug 31, 15

"It’s no secret that in order to grow, your startup requires effective promotion – and there are few things that will give your company the boost it needs as effectively as press coverage."

  • It’s no secret that in order to grow, your startup requires effective promotion – and there are few things that will give your company the boost it needs as effectively as press coverage.
  • Follow the 3 P’s of PR Storytelling: Product, Purpose, and Passion

14 more annotations...

Aug 31, 15

"Statistics and data validate your presentation. Many times, showcasing numerical research is the main point of a presentation. But charts and graphs are overused formats, and as a result they are easily forgotten and often completely ignored by audiences.

As easy as it is to drag and drop a chart into your deck, most people simply do not want to decipher a series of dots on a graph or bars on a chart during a speech. It is thus your job as the presenter to deliver your data so that it is easy — and perhaps even enjoyable — to comprehend."

Aug 31, 15

"Your speech is going great. You’ve opened with a bang and have hit all your key points. As you look out at the audience, they are on the edge of their seats; they’re nodding, and engrossed with every word that you say."

  • In my presentations, I’ve been experimenting with a technique where the last story I tell in the body of the speech actually encapsulates all three of my main points. For my conclusion, I use the story to summarize my ideas.
  • call-to-action (CTA)
  • Your goal is to write a CTA that gets results. The CTA answers the question of “now what?” You’ve given your best; now what can the audience do to take their relationship deeper with you or take action on your message?

9 more annotations...

Aug 31, 15

"We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of numbers, measures, and metrics that illustrate the promise and health of a particular company. Sometimes, however, the metrics may not be the best gauge of what’s actually happening in the business, or people may use different definitions of the same metric in a way that makes it hard to understand the health of the business.

So, while some of this may be obvious to many of you who live and breathe these metrics all day long, we compiled a list of the most common or confusing ones. Where appropriate, we tried to add some notes on why investors focus on those metrics. Ultimately, though, good metrics aren’t about raising money from VCs — they’re about running the business in a way where founders know how and why certain things are working (or not) … and can address or adjust accordingly."

Aug 31, 15

"There’s lots of noise out there on the twitter-sphere, but at least once/ day there’s gold. Today’s gold came in the form of a tweet-storm by Influitive‘s founder and CEO Mark Organ. Mark shares some great advice on fundraising. The thing with tweet-storms is they really should be blog posts. So, here you go:"

  • your pitch should be Hollywood-esque. Joy/Pain. Hero/Villain. Suffering. Elation. Take your audience on a trip.
  • get the founder-market story down. Partner should think “this founder is the best person to be tackling this problem.”
  • get your independent board members on before fundraising. It is more impressive and you’re less likely to get shot post-$

1 more annotation...

Aug 31, 15

"For startups, it is a challenge to develop well-articulated messaging – even though it’s a key to success.
As a result, many startups struggle to clearly communicate what they do and, as important, why it matters. Instead, their messaging is confusing and difficult to get. Instead of attracting people, it drives them away.
From experience in developing messaging for startups, here are the three biggest hurdles faced by startups:"

  • Startups are product-focused, rather than customer-focused.
  • To get the attention of consumers, it’s more important to talk about the experience delivered by a product and the benefits.
  • Messaging needs to be about a customer’s needs, interests, goals and problems, rather than a startup’s goals and interests.

3 more annotations...

Aug 31, 15

"Storytelling is a very powerful tool when engaging your audience. It involves adjoining various unique elements into the explanation of “what you do.” I’ve created a simple framework for you to consider the next time you pitch your product or self. This is storytelling the SMART way."

  • S: SET THE STAGE
  • Immersion:
  • Empathy:

10 more annotations...

Aug 31, 15

"Second edition of our Startup Sales Tool Guide! Bowery Capital is a VC based in NYC & SF investing in early-stage business software startups. We accelerate our portfolio companies' growth by focusing squarely on support around early customer acquisition. We've helped many B2B startups build & scale sales teams and know that sometimes you need the right tools to win. So we thought it would be helpful to aggregate some of our team's & founders' learnings around early-stage sales tools that work. We hope startups will find this resulting guide to be helpful and encourage everyone to reach out via Twitter, LinkedIn or email with any feedback so we can update & improve it over time!"

Aug 31, 15

"Learning 3.0 Wokshop - Presented and Facilitated by Caio Cestari Silva (@caiocestari) and Manoel Pimentel (@manoelp) at the Agile Conference 2015 - Washington D.C."

Aug 31, 15

"My presentation at PipelineDeals' Accelerate Sales 2015 conference all about Customer Success, Desired Outcome, and how to close the gap from post-sale to pre-sale growth."

Aug 31, 15

"Contextual intelligence is a leadership model that is currently used in Fortune 50 companies like Procter & Gamble, in large integrated health care systems, and many other organizations; it has been cited as “the core competency” for leaders in the future. Contextual Intelligence has also been cited in academic journals and popular publications as one of the necessary ingredients for thinking globally and interacting in a global economy and marketplace.
Organizations need leaders who can accurately see the future and successfully navigate uncertainty and complexity.
The Contextual Intelligence Profile (CIProfile) as developed by Fulbright scholar and leadership expert, Dr. Matthew Kutz. Through a careful examination of leadership competencies he identified 12 behaviors, that when practiced simultaneously result in Contextual Intelligence."

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