"You can’t study social networks without understanding a little about systems theory. Drawing inferences and data from biology and physics we can see that a social network can either be an Open or a Closed System. The distinction is critical to the long term success of the network and its value to us, as end users and marketers."
"In a mobile, networked world, we participate as much as we consume. We expect experiences “built for me”, accessible from any place and every device. As consumers, we conflate product, service, advertising and information into a single brand experience subject to harsh scrutiny. Smart companies can no longer just “sell product” — they must build ecosystems of genuine value, comprised of dynamic, interconnected touch points that stoke customer interests and support their needs. And in this dawning era, digital strategy becomes the product, marketing evolves past persuasion and into value, and technologists design complex webs of functionality. Everyone works differently.
Drawing from experience developing strategies and designs for multi-channel ecosystems at R/GA, this presentation will explore six ways in which evolving customer expectations are changing our roles and the way we approach our work. From what we research to how we collaborate and design, her hope is that you’ll walk away from the presentation armed with some practical insight that will help your team prepare for the advent of these challenges."
"The major problem we have today in the social space when it comes to measuring influence is that we do not yet have a solid definition of what online influence is. Real influence is not based on just celebrity or popularity."
"The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines.
Effective networking isn't a result of luck -- it requires hard work and persistence. What does it take to be a super networker? Here are seven of the most important habits to develop:"
An edited version of my presentation at BPost in Brussels, June 26, 2012, on the future of business, publishing, ecommerce, marketing, social media... and print:) Enjoy and spread the word
We present ReGroup, a novel end-user interactive machine learning system for helping people create custom, on demand groups in online social networks. As a person adds members to a group, ReGroup iteratively learns a probabilistic model of group membership specific to that group. ReGroup then uses its currently learned model to suggest additional members and group characteristics for filtering. Our evaluation shows that ReGroup is effective for helping people create large and varied groups, whereas traditional methods (searching by name or selecting from an alphabetical list) are better suited for small groups whose members can be easily recalled by name. By facilitating on demand group creation, ReGroup can enable in-context sharing and potentially encourage better online privacy practices. In addition, applying interactive machine learning to social network group creation introduces several challenges for designing effective end-user interaction with machine learning. We identify these challenges and discuss how we address them in ReGroup.
You can try to force people to be happy. Or you can find out when they really are happy, and go from there.
Social networking and marketing innovation go well beyond your regular Facebook and Twitter. As overwhelming as the social networking landscape might now feel, the opportunity out there is exciting for those who understand how to grasp it and make it work for them. So in this post we highlight some of the latest developments in this space that marketers should have on their radar.
The more people I talk to and the more research I do a consistent theme stands out. People don’t resist change they resist being changed. In the social networking space most users want improvements while operators resist the very improvements users want. Instead operators throw out features to copy competitors or features they dreamed up with little customer feedback.
How do you manage a workforce that is both nomadic and collaborative? In a 24/7 always-on- and-interconnected world, do we need to rethink the industrial-workplace social contract that’s based on hours worked and being on-the-job ? Join Harold Jarche to discuss how these and other trends mean a shift to perpetual Beta, where learning is the work.
We feel the need to belong, to form a part of a group who make us feel wanted, and loved and understood. And what better place to do that than the Internet? We’re not suggesting you stop going out more often, but there are increasing signs of “like-minded” individuals e-huddling together and carrying out activities which are of common interest, and this is where niche social networking steps in. By targeting a specific audience, a niche social networking site is able to create an automatic bond between people
Social network business models, financing, marketing, management, member engagement and software.
In order for social networks to truly reshape our experience of the rest of the Web, developers must first understand the relationship between our social graphs and our interest graphs.
With the boom of account sign-ups at Quora and Aardvark, it is obvious that Internet users today want personalized information from a real person who is knowledgeable, not a list of thousands (or even millions) of search listings based on a haply-strung search phrase. The Internet just got a lot more personal.
This is a list of major active social networking websites and excludes dating websites (see List of online dating websites).