Neil Movold's List: Mobile

27% of US smartphone users will use the device during in-store holiday shopping: A new Deloitte survey (Oct 26) of 5,000 U.S. consumers says of the 42% of consumers who own a smartphone, 27% will use the device while shopping for the holidays. 67% of these shoppers will use the devices to find store locations, 59% to compare prices, 46% to check product availability, 45% to shop at online stores, and 40% will scan bar codes.

If you are a mobile developer, the findings of a report from framework provider Appcelerator and research firm IDC are fascinating. The Kindle Fire is, well, on fire. So, apparently, is the Barnes & Noble Nook Android tablet. Nokia and Microsoft are making headway with Windows Phone, BlackBerry continues its free fall and HTML5 has superseded everything but iOS and Android in developer interest.

Freemium is becoming the standard mobile business model and with that developers are looking for tools to scale, create loyalty and enhance engagement to increase monetization. You can access the full report here. Check out our commentary and analysis below. Developers: what are your priorities and monetization strategies?