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There are few things more important to social business than the use of social analytics.
Whether you are trying to uncover who are your top advocates on external networks like Twitter and the blogosphere, or looking to more efficiently share content across different departments within an enterprise, analytics can well be the killer app.
Shifting sands
Ironically, the following chart from Pew Research indicates that (at the time of the Eloqua article last summer) teen growth on Twitter had doubled from 8% to 16% since 2009. According to More Teens Jump over to Twitter, the deluge of adults, particularly parents, migrating to Facebook has made the platform less appealing to teens. This, coupled with increased privacy concerns, has made the move to Twitter easier for teens.
Conversation Prism 4.0 in process