Alan Lee's List: Google Analytics

• In Analytics, a bounce is calculated specifically as a session that triggers only a single GIF request, such as when a user comes to a single page on your website and then exits without causing any other request to the Analytics server for that session.
• For each visit (user session), a maximum of approximately 500 combined GATC requests (both events and page views) can be tracked.

• campaign tracking refers to a method of identifying  how users discover your site.

• JavaScript-based client-side Analytics library
• server-side tracking snippets
• he snippets work by manually building and sending a request to the Analytics service with a set of tracking parameters.

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• ata about the page visit is collected and sent to the Analytics  server through a list of parameters attached to a single-pixel image request.
• help you customize your tracking  code for a wide variety of uses

• Reports in the Analytics user interface are generally organized into these  categories:

   
   
  • Visitors
   
  • Traffic Sources
   
  • Content
   
  • Internal Site Search
   
  • Goals
   
  • Ecommerce
   
   
• two  primary fields—metrics, and dimensions