Adam Renfro's List: Web2

In March, we wrote about the startup Embedly, which has developed a platform for converting URLs into embeddable content. Embedly is already in use by companies such as Storify, bit.ly and TweetDeck.

Embedly uses the oEmbed spec to add embed functionality to a growing list of services — 218 at the time of this writing — by interfacing just with the Embedly API.