In March, we wrote about the startup Embedly, which has developed a platform for converting URLs into embeddable content. Embedly is already in use by companies such as Storify, bit.ly and TweetDeck. Embedly uses the oEmbed spec to add embed functionality to a growing list of services — 218 at the time of this writing — by interfacing just with the Embedly API.
http://mashable.com/2011/06/05/embedly-how-to/?u...
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