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Word of Mouth, Insights, Customer Loyalty Biggest Benefits of Online Communities, According to New Study by Beeline Labs, Deloitte & Society for New Communications Research : New Communications Review
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the groundswell is a social trend in which people use technologies to get the things they need from each other instead of from companies.
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News and Reviews: 'Information and Emotion: The Emergent Affective Paradigm in Information Behavior Research and Theory', Ariadne Issue 55
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