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Arne van Elk
  • In general, I see 3 different main SGE snapshots types, with different levels of traffic risks towards the top ranked pages, depending on how they overlay with them. Let’s go through these scenarios.

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Arne van Elk
    • I’ve created an SGE traffic risk assessment checklist to help you identify the potential risk for your own top customer journey queries:

       
         
      • Verify the SGE inclusion for major traffic and conversion driver terms you target, representative of different intents
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      • Identify the traffic erosion risk to prioritize action depending on SGE type, inclusion and query fulfillment
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      • Take a look at the already SGE featured pages and analyze their characteristics vs yours to identify opportunities
Arne van Elk
  • De maart 2024 updates, waarschijnlijk een van de meest spraakmakende ronde van Google-updates van de afgelopen jaren. Wat is er aan de hand? Waarom 'slacht' Google massaal websites af en wat hebben de getroffen websites met elkaar gemeen?
  • Van informatie naar expertise

    Al enige tijd roep ik dat je niet moet herkauwen wat anderen het web op mikken. In plaats daarvan moet je je eigen kennis, visie en ervaringen gaan toevoegen. Zoals SEO-specialist Andrew Holland het samenvatten: het is een verschuiving van informatieve content naar expertise. Informatie is overal te vinden, het is overal hetzelfde en daardoor eigenlijk niets meer waard. Hét toverwoord van de toekomst is expertise: voeg jij nieuwe kennis toe aan het web? Meld jij iets nieuws wat mensen nog niet weten en nergens anders kunnen vinden? Ben jij een expert en blijkt dat uit je online footprint? Dan komen we eigenlijk uit op de geheime formule van SEO. SEO = EEAT + helpful content. 

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Arne van Elk
  • TechCrunch found that the GPT Store, OpenAI’s official marketplace for GPTs, is flooded with bizarre, potentially copyright-infringing GPTs that imply a light touch where it concerns OpenAI’s moderation efforts. A cursory search pulls up GPTs that purport to generate art in the style of Disney and Marvel properties, but serve as little more than funnels to third-party paid services, and advertise themselves as being able to bypass AI content detection tools such as Turnitin and Copyleaks.
Arne van Elk
  • The Largest Traffic Referrers on the Web

     

    It’s Google, and by a mile. Close to 2/3rds (63.41%) of all US web traffic referrals from the top 170 sites initiated on Google.com. The second-largest individual, traffic-referring domain is technically YouTube.com, but whereas Google.com hosts Google Docs, Gmail, Google Meet, and others, Microsoft splits these among a wide range of domains in the top 100 (Bing.com, Office.com, Live.com, Office365.com, Sharepoint.com, MicrosoftOnline.com, and Microsoft.com). And for those curious, the 170th largest traffic-referrer (Pinimg.com) sent 0.003197%, suggesting that even if the next thousand sites (#171-1,171) all sent similar amounts of traffic to the web, their combined referral traffic is smaller than Facebook or YouTube.

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Arne van Elk
    • Why AI Cannot Meet Google’s Quality Thresholds

       

      Several ranking systems, including the Reviews and the Helpful Content systems explicitly have quality standards that inherently make it impossible for AI authored content to satisfy.

       
       
       
       
       
       
       
       

      The addition of an extra E in E-A-T (for experience) should have been a signal to content creators that using AI carried risks.

       

      Examples of SERP Features, Quality Signals and Ranking Signals That Inherently Exclude AI Content

       

      The writing on the wall about AI content has always been in plain sight.

       

      Here are some qualities that Google’s documentations say are important that rule out purely AI-generated content:

       
         
      • Experience
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      • Published reviews must be hands-on
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      • Google News emphasizes human authors in Google News SERPs
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      • Google Perspectives, announced in May 2023 emphasizes human authors (hidden gems) found in forums
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      • Author page (expertise questions)
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      • Author background information (expertise questions)
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      • Author About page (expertise questions)
    • Authorship And Expertise

       

      The Expertise section of the Self-Assessment documentation mentions authors in a way that cannot be replicated by machine-generated content.

       

      This section states:

       

      “Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?”

       
       
       
       
       
       
       
       

      The above quoted section centers expertise on the following three factors:

       
         
      1. Sourcing (citations to sources, fact checking, attribution of quotes)
      2.  
      3. Evidence of expertise involved
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      5. Author background
      6.  
       

      Those three qualities are the outward signs typically associated with expertise which is not attainable by AI.

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