Items from 13 people H.C. Chen follows

Goo.gl works only with Google applications, where it shortens URLs for Google's Feedburner and from the Google browser toolbar. The service cannot be accessed directly by users from a browser.

Entering the goo.gl address calls up the following:

"Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends."

People share a lot of links online," wrote Googlers Muthu Muthusrinivasan, Ben D'Angelo, and Devin Mullins. "This is particularly true as microblogging services such as Twitter have grown in popularity.