Xavier Moisant's Network

Et si l'on parlait Marketing : Blippy : le nouveau réseau social qui aime les cartes bancaires

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L'autre fracture numérique : celle des 16-25 ans

"Des chercheurs de la Fondation travail et technologies de Namur, en Belgique, se sont penchés sur une "fracture numérique" méconnue : celle qui touche les jeunes de 16 à 25 ans. Si leur étude montre que peu de jeunes sont totalement "offline", elle révèle aussi qu'en moyenne les jeunes Belges ne sont pas aussi à l'aise avec les nouvelles technologies qu'on pourrait l'imaginer. Entretien avec Gérard Valenduc, codirecteur du centre d'étude de la FTU et coauteur de l'étude."

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il est très difficile de franchir la passerelle qui sépare "leur" monde Internet, le chat, le téléchargement ou l'écoute de musique et de vidéos en ligne… de l'utilisation que la société attend d'eux, à commencer par leurs employeurs.
Oui, mais elle ne sépare pas ceux qui ont accès au Web de ceux qui n'y ont pas accès. C'est un décalage entre un univers de divertissement et un univers plus large.
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- Nous estimons qu'il faut faire davantage converger, notamment à la fin du secondaire, l'éducation aux médias et aux technologies.

Au New York Times, une rédaction, 3 systèmes de publication (par @sayseal)

Le New York Times s’est installé dans son nouvel immeuble à l’été 2007. A l’époque, une des raisons données par les éditeurs était la nécessité d’intégrer les rédactions web et papier du journal, jusque-là dans deux immeubles différents. Deux ans après, à quel point la rédaction est elle devenue intégrée?

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30 Travel Tips That Don’t Suck

Good advice from Rob Bloggeries in his "Stop Having a Boring Life" blog

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Facebook: les tensions (juridiques) du modèle économique

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World Cup sponsor shuns tradition, targets Twitter route | Reuters

"straight "

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Internal Communications: What Is Social Computing's Role?

"I believe it is a way to better achieve some of the strategic goals of internal company communications, but I want to engage the reality that it isn't yet displacing legacy approaches in significant numbers by articulating the realistic questions that proponents of social computing should be asking themselves in light of these findings:"

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2. What is the proper role of social computing in a company's internal communication strategy? Is it to replace previous tools and do better the same things those tools were trying to accomplish, or were there internal communication needs that previously went unmet that now could be addressed using the new tools of social computing
Why posters are so popular in 2009 is a mystery to me. Maybe people like posters because there are times when you have something the organization should hear, but you may not know precisely the audience for that content -- so you post it where all can see it and the people who need it, you hope, will find it. Although, of course, you really have no assurance that actually happens.
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- But it's also interesting to note that, with the exception of face-to-face, all of these are push communication styles:
- People want to have productive back-and-forth exchanges with precisely the right people who can help them and a face-to-face conversation does that. But what about when you are not in the same physical location and yet you need to collaboratively exchange expertise with someone else, or a group? That's when social computing tools can fit the bill because they are web-based approximations of the face-to-face dynamic.
- Finally, it's interesting to me that there's an implication in the reliance on push communication technologies that I think is worth addressing. When these tools are used to communicate corporate messages to the employee population, they imply a finality to the thinking contained in the messaging -- they do not invite debate, collaboration, response or input.
- But what about times when that's not the implication you want to communicate, times when you do want input from the organization? Such cases are ones in which social computing tools might be the appropriate choice

Community Is A Management Approach, Not Just a Role

"The way we currently think about community management – for the most part – is a role played by someone managing a set of relationships often mediated by an online destination"

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Over the last nine months working with and speaking with a wide array of individuals who are practicing community management it has become apparent that community management is not only an explicit role or career but also a general approach to management.
A better understanding of how to incorporate real-time conversation into traditional workflows
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- A persuasive approach to business outcomes such as inbound marketing that lowers costs, reduces cycle time, and increases satisfaction.
- Methods of looking at and tracking not just the last touch point before a business outcome but the behavior paths that drive business outcomes.
- While we typically recommend that the metrics used to measurement business outcomes today be the same as the ones used to measurement performance in a community-oriented approach, the cycle time and investment/return profile look different.

Fan pages for nonprofits and local institutions require care and feeding

Becoming a fan of Domino’s Pizza or Hilton Hotels doesn’t necessarily mean I want a relationship with the organization. The occasional coupon or contest notice is fine; flooding my news feed with company announcements and news releases is not