YomoMedia - Feed Your Phone
Shared by Tom Hamsher, 1 save total
Shared by Tom Hamsher, 1 save total
Shared by Tom Hamsher, 1 save total
Shared by Tom Hamsher, 4 saves total
Shared by Joel Liu, Joel Liu added annotation, 4 saves total
RedLaser has been in the top 5 of the App Store paid apps for 3 months now, and got there without any advertising or marketing whatsoever. Co-Founder Jeff Powers says that though the app hit the market in May, it wasn’t getting any traction. After releasing an update to the app which made it “actually work”, according to Jeff, they saw a dramatic increase in sales. This was despite the fact that they did nothing different upon the re-launch and got almost zero press pickup when they updated the app. The hypothesis is that this came entirely from word-of-mouth sales, which is probably a good bet. Who wouldn’t want to show off to their friends the cool new barcode-scanning price-checking app on their phone? The chart below shows exactly how sales ramped up upon release of the update.
Shared by Joel Liu, 5 saves total
Shared by Little Wonder, 69 saves total
jljohansen on 2008-01-30
We're all Influencers!
Paul Gillin on 2008-02-02
Duncan Watts is upsetting the marketing establishment with research that demonstrates that influentials don't matter. This article summarizes his work and presents some compelling reasons to believe that viral phenomena have a lot more to do with random chance than with influence. It concludes: "The ultimate irony of Watts's research is that, if you really buy it, the most effective way to pitch your idea is ... mass marketing."
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