Tac Anderson's List: Convergence

• The First World War helped stimulate the development of public relations as a profession. Many of the first PR professionals, including Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee on Public Information (also known as the Creel Committee), which organized publicity on behalf of U.S. objectives during World War I.
• The First World War helped stimulate the development of public relations as a profession. Many of the first PR professionals, including Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee on Public Information (also known as the Creel Committee), which organized publicity on behalf of U.S. objectives during World War I.
• In describing the origin of the term Public Relations, Bernays commented, "When I came back to the United States [from the war], I decided that if you could use propaganda for war, you could certainly use it for peace. And propaganda got to be a bad word because of the Germans ... using it. So what I did was to try to find some other words, so we found the words Counsel on Public Relations".
• n the words of the Public Relations Society of America (PRSA), "Public relations helps an organization and its publics adapt mutually to each other."
• Bernays was the profession's first theorist. Bernays drew many of his ideas from Sigmund Freud's theories about the irrational, unconscious motives that shape human behaviour. Bernays authored several books, including Crystallizing Public Opinion (1923), Propaganda (1928), and The Engineering of Consent (1947).

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