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On manufactured influence :
Some would/could/do argue that the entire industry of PR is manufactured influence. I wouldn’t of course since even though I don’t consider myself a PR person, I most definitely work at PR agency.
Upstream vs. Downstream Social Networks: Content vs. Community
18 types of posts Facebook will censor http://t.co/vTUesYnx #PR
How Google is Using Ads To Combat Bad Privacy Press
Making a Living in the Crowd: Disrupting the Agency Model
As I read the bellow post with info graphics it made me think that this is how long it takes (used to take) to craft news. If a brand were involved their response would fall much further down this line. If it was unplanned news companies would (and sadly still do) wait until 8-12 hours before they start engaging or crafting a response. That needs to change.
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The purpose of the CPI was to influence American public opinion toward supporting U.S. intervention in World War I via a prolonged propaganda campaign. Among those who participated in it were Wilson advisers Walter Lippmann and Edward Bernays, the latter of whom had remarked that "the essence of democratic society" was the "engineering of consent", by which propaganda was the necessary method for democracies to promote and garner support for policy.
Does it have to be complex, or do we make it that?
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Public relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony.
The First World War helped stimulate the development of public relations as a profession. Many of the first PR professionals, including Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee on Public Information (also known as the Creel Committee), which organized publicity on behalf of U.S. objectives during World War I.
in list: Convergence
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The First World War helped stimulate the development of public relations as a profession. Many of the first PR professionals, including Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee on Public Information (also known as the Creel Committee), which organized publicity on behalf of U.S. objectives during World War I.
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The First World War helped stimulate the development of public relations as a profession. Many of the first PR professionals, including Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee on Public Information (also known as the Creel Committee), which organized publicity on behalf of U.S. objectives during World War I.
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This is a great example of how Twitter is not a back channel.
another post about apple unable to continue it's growth. this one coming from a die hard mac user.
Techies and their interactive tools may be the way to lure tourists to local fairs and state parks.
Here's a thought provoking post about PR in the world of blogs. I think Mike's advice is right, for the kind of startups he wants to deal with. For the rest of the free world I agree with Jonathan.
Though a fan of, and a degree-holding member of, the traditional media realm - I always make a point to emphasize to clients the importance of seeking out alternative venues to get their news (and message) out.
I've had some of the best luck justifying social media efforts because it's such a great way to reach Analysts.
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"One of the big barriers right now is people are struggling with
where this lives and how it is incorporated into their
organizations," Nail said, pointing out that social media cuts
across marketing, public relations and customer service.
The perceived lack of social media competence at agencies will
present opportunities for new providers, Nail predicted, as too
many agencies hew narrowly to their niche, whether it's media,
creative or PR -- something backed up by client feedback.
"I really think that agencies need to focus heavily on how they can
build excitement within the live space of the Internet," Carolyn
Holliday, e-marketing manager at Fila USA, told TNS. "Outside of
just placing ads, they need to start dialogues with existing and
potential customers."
- Tac Anderson on 2008-03-05