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23 items | 28 visits
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Springboard from mortarboard to onboard
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What came to mind during the talk? The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin If you're thinking of leveraging social aspects for you business this is a must read.
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Book Review: "The New Influencers: A Marketer's Guide to the New Social Media" - Media Bullseye
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“The New Influencers” provides excellent resources and advice useful for anyone attempting to educate an organization about social media. I recommend it to “newbies” as well as those with more experience—it is always good to take in a fresh perspective, and I think that’s what Gillin is offering here.
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Having a plan (or at least a theme) to make networking work
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I decided to go to a talk next week by Paul Gillin
, author of The New Influencers. I was so impressed by his book that I circulated it in our office. My role is technical, but the book is all about strategic marketing--a role I want to play at work and in my own self promotion of this blog (wherever it leads) and the other projects I'm working on.
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Driving Your Company's Value: The New Influencers
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he New Influencers is the first book I found that really integrates social media within the context of a total marketing program. If you have been curious about social media, thinking about starting a blog, getting started with Facebook or building a business contact network with Linked In, this book is for you.
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Social Media 3: Become A New Influencer
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I found a GREAT Social Media book today entitled The New Influencers by Paul Gillin. It deals with principally Blogging and some of the bloggers that are considered New Influencers.
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Hayden Sutherland, Press 2.0 - Communications in a digital world: The New Influencers - Part 2
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this man has quite an array of really useful articles (that I'm now going to try and read)
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I Completed My Homework, Dale Stinton, NAR Wisdom
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Well, here I am again. I wanted to take a moment of everyone’s valuable time to thank Deborah Burns for referring me to the Book – “The New Influences” by Paul Gillin. I just finished it and (yes, I’m a slow reader) found it fascinating and insightful. I just purchased a copy for every Past President and every member of the Leadership Team, as well as every Staff Vice President of NAR.
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Joho the Blog » Paul Gillin’s marketing book up in draft
Paul Gillin has posted draft chapters of his new book, Secrets of Social Marketing, for our enjoyment and, more important, our commentary. I haven’t taken a look at them yet, but I like to see people practicing what they preach, and Paul’s The New Influencers was good.
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Paul Gillin has posted draft chapters of his new book, Secrets of Social Marketing, for our enjoyment and, more important, our commentary. I haven’t taken a look at them yet, but I like to see people practicing what they preach, and Paul’s The New Influencers was good.
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Musings on Technology, PR, Politics and Spirit: How Good is Your Blog
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Social media expert Paul Gillin, author of The New Influencers, has written a terrific piece called How Good is Your Blog. If you've not read his book and you're blogging for business or pleasure, it really is essential reading. Take Paul's test and then buy the book.
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Market View: The new influencers
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Reading a new book that I love. Can't believe I waited so long to actually read it, but now I cannot put it down. It is called "The New Influencers" by Paul Gillin. The book discusses the beginnings, trends and future of social media. It highlights how internet resources (blogs, podcasts, etc) are giving a voice and level of influence to the consumer, like never before in history. This shift has conventional companies scrambling to see how to use this in their favor. The rules of traditional media and PR have changed, shifting the power to those who just a few years ago, would never have had a voice, let alone a following.
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The New Influencers « Leading Results Rambling & Rants
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One of the best books I have read on the subject is The New Influencers. Paul Gillin does a great job going over the basics and his web site does a better job of keeping the content current. Its an easy and effective read.
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Joe Flood
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I’m working my through this fascinating book. The world of corporate PR and the mainstream media is over. Blogs and communities of people connecting online are the future.
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