Paul Gillin's List: Social Media in Banking

This is the Groundswell Awards Entry for You & Free Alberta from Common Wealth Credit Union:

"We created a fully integrated marketing campaign combined with a spokesperson search to find the voice of Alberta's under 25 crowd. The whole campaign comes to life on a dedicated microsite at YoungFreeAlberta.com.

By bringing this vibrant youth brand to life in a way young people would accept, we positioned Common Wealth as a progressive and transparent financial institution with heart. We embraced the power of the social web by tapping into popular sites like YouTube, Facebook, Flickr and Twitter to create an immersive experience where compelling user-generated content takes centre stage.

Facebook fan page for West Bank Living. Run by two employees. Content is a nice mix of commerical (new real estate listings), practical (preparing your house to show) and fun (what's for sale
this Saturday at the Gretna Farmer's Market)

Nice informational small business site run by American Express. Reuses information from other Amex events and publishes new content as well.

Small business network operated by HSBC bank. Busy forums.

Community news and activity site run by a New Orleans realtor. Good stuff.

Quicken Loans on Twitter