22 items | 2 visits
Lark Birdsong's List: SEO
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The University of California at Berkeley is creating an interdisciplinary centre for advanced search technologies and is in talks with search giants including Google to join the project, ZDNet UK sister site CNET News.com has learned.
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That is why we're here — to show you the way to a faster internet connection by tweaking the hardware and software you're using.
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building up a web page with the right kinds of links to avoid spammers and attract the audience you want
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How to Create a Successful Web Site For Nothing (or Almost Nothing)
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Google 1 search service has branched into mobile communications, online video, instant messaging, online book scanning, photo sharing, software and more
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Nov 17, 10
"The social media rage continues unabated, and with great reason. There is a lot to be gained by engaging with social media. However, social media is only one component of social link building."
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Feb 18, 11
"The New York Times asked an expert in online search, Doug Pierce of Blue Fountain Media in New York, to study this question, as well as Penney’s astoundingly strong search-term performance in recent months. What he found suggests that the digital age’s most mundane act, the Google search, often represents layer upon layer of intrigue. And the intrigue starts in the sprawling, subterranean world of “black hat” optimization, the dark art of raising the profile of a Web site with methods that Google considers tantamount to cheating.
Despite the cowboy outlaw connotations, black-hat services are not illegal, but trafficking in them risks the wrath of Google. The company draws a pretty thick line between techniques it considers deceptive and “white hat” approaches, which are offered by hundreds of consulting firms and are legitimate ways to increase a site’s visibility. Penney’s results were derived from methods on the wrong side of that line, says Mr. Pierce. He described the optimization as the most ambitious attempt to game Google’s search results that he has ever seen.
“Actually, it’s the most ambitious attempt I’ve ever heard of,” he said. “This whole thing just blew me away. Especially for such a major brand. You’d think they would have people around them that would know better.” " -
Mar 10, 11
"Some keyword research is surface-level, fire and forget type stuff. If you just need to see relative volume levels, then a basic keyword research tool is all you need. If, however, you want to really dive deep and get the full skinny on your keywords, I'd recommend having each of these data points."
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Mar 25, 11
"Moving forward, your content will need to be high quality – and original. What’s more, you need to think of content as more than just words. Multimedia pages with unique audio, video, and images will outrank a simple, text-only article every time."
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Mar 30, 11
"If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success?
In some cases (with bloggers for example), a one-time visit to the website means checking out the latest blog, then taking off and that may be okay. However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good.
Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go." -
May 01, 11
"Even in the absence of a paid search program, paid search in the form of estimated cost-per-click (as reported by the Google AdWords Keyword Tool) may help inform your organic keyword targeting. It stands to reason that if an advertiser is willing to pay $2.00 for “widget killer” but only $1.00 for “widget zapper” then it is likely that the former has been demonstrated to convert better."
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May 01, 11
"As the auction grows more expensive and more complex, it’s critical to have a view into your client’s competitors paid search program, otherwise you’re fighting blind. The simple truth is, PPC is a competition. You’re competing for the world’s most valuable inventory and for the top positions in an auction that you can’t just win with a wallet, but with skill (i.e. your ability to generate click-thru-rate).
Dozens of factors go into winning of course, and one of the critical factors is knowing your opponents. If you don’t know them, it’s going to be difficult to beat them. Competitive Intelligence tools can help you do that and in this post, I’m going to disclose a few that we use to look at some key metrics and some tips on how to use them."
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