Jose Corona's List: Web 2.0

• that brings new pressures for transparency and responsiveness.
• social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness
• social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness
• For McDonald's, Wal-Mart and Hertz, social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness. Some companies open that Trojan Horse and conclude it's more trouble than it's worth. Sure, it would be great if our customers read our blog instead of relying on media reports about our products....but if that means I have to not only read but actually respond to their complaints, heck, let's go back to press releases.
• For McDonald's, Wal-Mart and Hertz, social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness. Some companies open that Trojan Horse and conclude it's more trouble than it's worth. Sure, it would be great if our customers read our blog instead of relying on media reports about our products....but if that means I have to not only read but actually respond to their complaints, heck, let's go back to press releases.
• For McDonald's, Wal-Mart and Hertz, social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness. Some companies open that Trojan Horse and conclude it's more trouble than it's worth. Sure, it would be great if our customers read our blog instead of relying on media reports about our products....but if that means I have to not only read but actually respond to their complaints, heck, let's go back to press releases.
• For McDonald's, Wal-Mart and Hertz, social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness. Some companies open that Trojan Horse and conclude it's more trouble than it's worth. Sure, it would be great if our customers read our blog instead of relying on media reports about our products....but if that means I have to not only read but actually respond to their complaints, heck, let's go back to press releases.
• For McDonald's, Wal-Mart and Hertz, social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness
• For McDonald's, Wal-Mart and Hertz, social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness
• For McDonald's, Wal-Mart and Hertz, social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness.
• For McDonald's, Wal-Mart and Hertz, social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness.
• For McDonald's, Wal-Mart and Hertz, social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness.
• For McDonald's, Wal-Mart and Hertz, social media is an opportunity to engage customers, but an opportunity that brings new pressures for transparency and responsiveness.

11 more annotations...