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Heather Sullivan's List: Virtual Worlds

Lego's latest brick trick: a virtual world - Yahoo! News

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lego gaming virtual world on 2008-05-02
- Now the manufacturer of the little plastic playing blocks
  wants to take them online to "Lego Universe," a virtual world
  for fans of the ubiquitous toy.
- Each player's avatar, or online persona, will be a
  customizable digital version of Lego minifigures,
- 4 more annotations...
- - That's not surprising. Lego employees are just as likely to
    pull out a Lego figure of themselves, with name, phone number
    and e-mail address rather than a traditional business card.
  - Most social online worlds have their own currency or
    monetary system, and Lego Universe will also require users to
    spend virtual money to buy virtual bricks. But rather than
    winning or beating an opponent, players build capital by
    spending time in the game.
  - "The more a child plays, they collect more coins and more
    bricks. The more you play, the more you get to build things,"
    Hansen said.
  - The other crucial element of Lego Universe, like other
    MMOGs, is that users will be encouraged to interact with each
    other, to build and play with virtual Lego bricks as they would
    on a carpet littered with real Lego pieces.
    
    "We want kids to come and play together," Hansen said.

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Heather Sullivan

1 items | 21 visits

Updated on 2008-05-02
Created on 2008-05-02

Category: Entertainment & Arts

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