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  • Early Adopters of Technologlical Innovations

    www.zonalatina.com/Zldata99.htm - Preview

    on 2008-07-27 and saved by 7 people

    • While an innovator may not be
      respected by the other members of a social system, the innovator plays an
      important role in the diffusion process: that of launching the new idea in the
      social system by importing the innovation from outside of the system's
      boundaries.  Thus, the innovator plays a gatekeeping role in the flow of
      new ideas into a social system.
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