Diafora paradeigmata gia to pos diafores etairies xrisimopoioun ta social media gia na enisxisoun to brand kai oxi mono.
Elias Skenderidis's List: Social media
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Nov 08, 08
Article listing social media examples / tools for marketing. Has several examples of how did companies manipulate/use social tools to promote their brands. (blogs, brand monitoring, voting, online video etc)
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Here’s a framework of 22 tools to consider with notable brand examples:
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Nov 11, 08
How to find time for social media
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Nov 14, 08
Why the CPM model is not working for social media.
How does the social ad future looks like -
Nov 14, 08
Why the cpm model is not working for social media.
Finding a solution -
Nov 14, 08
Warming up the audience for video banners.
What should be done first...etc etc
Good point about tv not loosing significant audience over the internet-
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Good point upon TV not loosing audience over internet
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Television networks took a while to leave behind their traditional ways and adapt to the online space. Now that they've realized that online viewership won't likely cannibalize their ratings, networks are leaders in the online video advertising space. This is made possible by two very important traits unique to broadcasters: they have a reserve of content that would make any online publisher's mouth water, and TV viewers are accustomed to advertising. This second point is what I want to focus on here because general acceptance of advertisements -- or lack thereof -- is what impedes online networks and communities from truly capitalizing on online video marketing.
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Nov 20, 08
A social media manifersto. How does social media work, how to build a social network, how companies use social networks
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Nov 20, 08
Why did facebook performed better than Hi5.
Started up in a much controlled/safer environment -
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Dec 09, 08
Poken is a new offline social networking identification gadget that allaws you to exchange instant business cards
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Dec 17, 08
How Can Facebook Crack its Advertising Problem? Interesting approach though demo-psycho parameters.
It's all about timing... -
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Dec 24, 08
Social networks and happiness
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Jan 06, 09
Challenge of advertising in social media...How effective is it ?
Brands struggled with social media in 08 -
Feb 04, 09
Facebook new approach/plan towards ad revenue
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Feb 13, 09
Senior females over the age of 55 is the fastest growing demographic group on Facebook.
Article also has additional stas for teens and men vs women stuff -
Feb 18, 09
Comperative article regarding the TOS of social networks
facebook, myspace,flickr,picasa,youtube,linkedin,twitter -
Feb 20, 09
Discusses about brands plugging in and fascilating conversation in social networks rather than simply advertise on them
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Feb 20, 09
5 new ways to communicate your product or service through social media
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Feb 25, 09
How did twitter became so successful, so quickly
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